Welcome to our new free video series! Anna Livermore and Jane Hamill
The 7 Decisions You Need to Make to Go From a One-Man Show in Your Garage to Becoming a National Brand
Free Webinar – New Date
The 7 Decisions You Need to Make to Go From a One-Man Show in Your Garage to Becoming a National Brand
Wednesday, June 27, 1 pm Eastern
(12 pm Central, 10 am Pacific)
Anna Livermore and Jane Hamill
During this Webinar you’ll discover:
- why your fear of failure (and even success) is keeping you exactly where you are instead of moving forward
- the 7 decisions that are keeping you from exploding your business (without exploding your head) and why not knowing them can cripple your success
- the decision making “IDF Rule” and why it’s the missing link to success
- how creating your own chaos is creating your own pain
- ways these decision-making tools will result in more sales, more freedom and more time for yourself
Click here to register for the Webinar
Did you see the other videos in this series from Anna and Jane?
Video #1: Are you Charging What Your Worth?
Are you charging what you’re worth? Do you fall into the “I just want to give people a great deal” trap? Is there something stopping you from understanding the value of your product?
Video #2: Four Strategies to Help Manage the Fear That Could Be Paralyzing Your Business
Video #3: Five Steps to Dealing With Negative Feedback
The video mentions the next Anna and Jane Collaboration:
Free Webinar
The 7 Decisions You Need to Make to Get out of Your Garage and Into Nordstrom
Wednesday, June 27, 1 pm Eastern
12 pm Central, 10 am Pacific
To forward the registration to a friend or post it on social media, please use this link: https://www4.gotomeeting.com/register/607567655
What to YOU think? I think #5 is the one that really helped me the most (thanks, Anna). Which step resonates with you? Let me know by leaving a comment below or hitting the fb Share button. Anna and I are LOVING all the interaction with you guys!
I enjoyed the video. For the first time I’m being honest out loud. I don’t know how to price the work I do. I feel a load has been lifted just to admit that to someone. I know that I”m not charging what I should for the amount of time I put in the work I do. I find myself worring about if the client can afford what I would like to charge. And the fear that if I charge to much that they will go away. Like I’ve been told by family members, at least you get someting and a little is better than none at all. I have even had clients give me more than I asked for because they thought my price was to low. As nice as it is to get some extra money, it makes me wonder how do I look to my clients? Thank you guys so much for the video , I can’t wait for the next one.
Loved the video, Anna’s voice was too soft. I could hear you, but not her. How much can a unknown designer charge. An editor of a magazine in Chicago, said that newer designers should not price their items as high as a known designer. Could you give your thoughts on this. It made sense to me. Also, aren’t there clothing items that people perceive should cost more than others. In other words an evening dress verses a tee shirt. It may be a complicated tee shirt that took same amount of time to make as the simply designed evening dress, but one will get more money than another? I make casual wear and this is an issue I am dealing with. In other words how much would you spend on a tee or a hoodie? When I do a cost sheet estimate, I feel I cannot get a true retail price as an unknown designer.
Thx for producing this for those of us that need these jewels of wisdom. Jane and Anna, you guys work very well off each other. I you know you have more videos planned and I’m looking forward to the lot of them! I didn’t have any problem hearing Jane or Anna.
Thanks again for bringing this to us.
Love the conversational and fun tone of the video — makes it really easy to digest a hard message, the idea that we may need to do some “inner work” to be successful. Thanks for sharing~
These are most pertinent questions for entrepeneurs to be. I believe they may be definite roadblocks and reflect inner dynamics that need to be addressed (in psychology lingo they’re referred to as ANTS [Automatic Negative Thoughts]). So glad they’re being brought to the forum and just wished these issues could be covered more comprehensively. Jane, you could regard these videos as a means to assess the neeed for future structured programs on the topics you and Anna are planning to cover. Hope this feedback is helpful. I’m also glad you’re walking the talk by taking risks, as we all are in the New Designer Program 1.
Jane and Anna what a wonderful, positive, uplifting and helpful video. The bigger picture is that this is great info for anyone in any business or life’s work. Both of you came across as confident, wise, friendly and experienced on your subject matter. Why should any of us sell ourselves or our “product” short. Thank-you for your delightful and informative video. I am so proud of you and Jane. Looking forward to the next video.
Love
Sandy
Jane and Anna, thank you! You both do a lovely job conveying an important message, and I LOVE the “inner work” concept. Keep up the good work, and I’m looking forward to more videos!!
Annie Archambault
Anne Kristine Lingerie
Loved the video’s. I feel this is a big problem most artist deal with. It was nice to hear that struggle is just not mine. looking forward to more videos. Thanks Tonya
always enjoy your info……having the two of you makes it informative……..thanks
Thank you both for the vote of confidence. It is always good to be reminded that my little voices are telling me lies.
It feels good to know other designers also struggle with this. Your video was so “real” that I felt you were talking directly to me.
Hi Jane and Ana,
Yes, those voices in the head. The take away is really deciding really wanting to be in business. A successful business requires some risk taking and often hard calls.
Thank You Ladies,
I agree, Eleanor! Making the hard calls and not being stalled out by fear. Thanks for your comment.
Yes, they are all lies!! We are nothing but real, right? We even include our bloopers!
Thanks!
Willie Mae,
Wow! Thanks for your comment. I am SO GLAD to hear this helped you have a breakthrough in your business. Let me tell you that what you’re doing is not that unusual. When you don’t feel confident in your pricing, it really sabotages your business. I think your family members are right. Wouldn’t you rather have fewer sales but more profit? Remember, sales do NOT equal profit. Break-even customers should be shut out. Every sale needs to make money. Believe in yourself and your product. The universe (and even your customers) is telling you to raise your prices. You can do it!
Ana,
I appreciate your comments and LOVE the concept of “ANTS”. We all struggle with this. Here’s to fighting them!
Barbara,
Thanks for your question. While I cannot answer it fully in this format, here are 2 things to keep in mind. 1) Yes, the perceived value of a dress is often higher than a top (or pants etc.) For this reason, I don’t recommend designers produce a t-shirt in your line that costs too much – you cannot get a good enough margin on that to make it worthwhile. 2) Re: new designers getting the same price… If you have a Designer price point, this is true. It’s very tough to compete with the branding and name recognition of Gucci, for example. If you aren’t in this high-end market, I’m not convinced it matters too much, although every situation is unique.
Have a great day!
Jane
Ana and Jane, excellent presentation, with great examples to make specific points (e.g., working through the night suggestive of poor time management; grateful list to sustain oneself and one’s business). Most insightful to me was the notion of identifying one’s fear . . .
Ana you showed so much composure. You didn’t appear to be anxious and thanks for being candid about it (and Jane thanks for sharing your experience as well). I believe that encourages honest conversations and possibilities to move forward more easily. At the very end, the four strategies were listed again and I thought that was an effective way to end the video.
On a different note . . .
Jane, your answer about sales (i.e., . . . sales do not equal profit . . . Break-even customers should be shout out . . . Every sale needs to make money) will be decisive in how I do business from now on. Thanks for making the time to comment on issues the way you do!
Tell us more about these mastermind / support system groups and any recommended in NYC?
Hi Darcy!
The one I did was all online and via phone out of California and Anna’s was remote too. No doubt there are plenty of good ones all around. Wouldn’t it be cool if there was one just for our industry? Hmmmm. Hint, hint. Stay tuned for more video and Webinar trainings and info about our very own fashion industry mastermind starting up late June.
Hi Jane and Anna!
Thank you for producing these videos. It was very nice to wake-up to this morning. I am just starting out. My website is currently in production, first photo shoot is done, and I am starting a Kickstarter next week for money to produce the rest of the Fall Line. I have tackled time management and I am grounded, I feel over all I am in a very very good place, but I keep freaking out about money. I have been using personal money to supply business costs and I cannot visualize what life will be if and when a Kickstarter is funded.
My internal battle has been, do I apply for a 30 an hour week job, within my current 12 hour a week job, to supply myself with more money? Do I risk not having the time I do now to work on my products for the sake of having more money in my personal account? Or do I wait it out. See what the Kickstarter does and go from there?
When it comes to the financial I feel like all the pieces are floating above my head and are just out of reach.
I know this is a lot to state, although it feels good to just type it out.
Any suggestions?
Anna and Jane, thank you for being Awesome!!! It is truly appreciated!!
-Jessica
Wow – I was making excuses for my procrastination without even realizing it! Jane, thanks for sharing your story about waiting until the last minute to crank out something so you have a built-in excuse if it doesn’t sell well. I just realized that I am doing that right now. Since my design partner left the business, I know I have been a little insecure about if our designs will be as good because our work was always better if we both inputed into it. I have been putting off crucial design steps to focus on stuff that seems more urgent, like securing financing, getting marketing materials together, etc. While all of that is indeed very important, I now recognize that I part of the reason I was opting to do those things instead was because I wanted to have built-in excuse too, so I could say, “It’s not my fault the new line didn’t sell as well, look at all I had to deal with!” No more excuses!
Damn! I got the chills reading your comments because I SOOOOO relate. It’s strange how our mind messes with us and we don’t even know it! Thanks a TON for sharing, Maria.
Jessica,
Congratulations on taking real action for your business. Of course, you are the only one who can answer the question of which job to take and I don’t know if you have family responsibilities – kids etc… That said, consider a few things. Does the 30 hour per week job drain you too much? Is it the busy work-easy-mindless job or are you an ER doc? If you come home with enough energy for your business then it’s a great option to have more cash flow. I just read a terrific article about one designers experience, “How to Beat Burnout” on the Vianza blog. It might help you. Check it out: http://www.vianza.com/blog
Watch this video!!! So helpful! These are such poignant strategies!! I love hearing your advice. Working through the start-up chaos & all nighters is a trip. Taking action and steps to manage your time effectively and embracing those little fears. Exercise, staying grounded and awesome friends help!
Hi Jane and Ana,
Loved the video’s! Thank you so much ! So helpful!
Hi Erin and Lludmyla,
Thanks for your feedback. I agree – exercise and great friends are a HUGE help! Glad the videos are helpful. Stay tuned for more!
Jane
It’s good to see your smiling faces again, ladies! Thanks for the great videos – can’t wait to see more!
Thanks, Sam! Video 3 is on the way later today and it’s about how to deal with negative feedback on your product. Hope you like it!
Pingback: Free Video Training Series With Jane and Anna |