How to Market Your Product: “20 Up” Online Course
Tired of creating awesome, kick-ass products that nobody knows about?
Tired of creating awesome, kick-ass products that nobody knows about?Hi, I’m Jane Hamill. I developed the “20 Up” Marketing Course for one main reason – to help you and your business GET FOUND by the right customers. I know how frustrating it can be when you are working so hard all the time, really busting your butt, but not selling enough to make it really fun. When you work all the time but the money’s not coming in, it’s easy to get down.
My goal for “students” of this course is to have a consistent stream of customers, steadier cash flow, and simple marketing systems in place that run smoothly and efficiently – without taking up all your time and energy. Sound interesting? Keep reading…
So what’s the 20 Up Marketing course all about?
The “20 Up” course is our brand-new signature class about marketing your product – designed for fashion designers and creative business owners who want to drive more traffic to their site, convert lookers into buyers, and keep those customers for life.
Who is it for?
This course is suitable for creative entrepreneurs who are actively marketing and selling their product. It’s applicable to apparel and accessories products, jewelry, home decor, art, baby and kids products, paper goods, and more. The good thing about this course is that it’s taught by a non-techie creative who understands what you’re going through and has been there before. This course is NOT for anyone who wants a quick fix or those who aren’t ready or willing to put some thought and work into marketing. What I teach in the class is not hard, but it does take time and effort.
Who is it not for?
This is not for anyone who wants a quick fix and isn’t willing to spend time and energy to set up the framework needed to get your “marketing system” in place. What I teach works, and it’s designed to help you go after the CUSTOMER – long-term – not the quick sale. You will have access to the material for as long as we run this course (should be years to come) and you can watch the material as often as you like, whenever you like.
How does it work?
How does it work?The course is entirely online and made for non-techy people. After you sign up for the course, you will receive an email with instructions to access the course material. “20 Up” has a designated website that holds all the material so you can do it at YOUR pace. The course will be delivered to you through video, PDF downloads, worksheets, and a Workbook for each training module. You can watch the videos on any device – including your iPad or even your phone.
What results can I expect?
I named the course “20 Up” because I believe you can improve your sales by 20% if you implement the specific strategies I teach in this course. I don’t expect this to happen right away. It will take some time and the average is about 4 -5 months to see significant growth (often way more than 20% growth). Please note that if you’re a startup (or if you’re not selling at all yet) you can still benefit from the course and you will have access to all the material for the lifetime of the course (which I expect to be many years).
What are students saying about “20 Up”?
She raised her prices, still sold more, and made more money
She saw results by the end of the 8 weeks
She’s learning how to attract the RIGHT customers
- I am going to work really hard on focusing my efforts on repelling and attracting.
- I have made schedules for PR/Marketing, Sales and Production.
- A fortnightly post on my website’s Blog which gets shared on Facebook and Twitter Signed up to Hootsuite!
- I have 3 stockists in a month! Including a personal selling event the night my work is launched at the gallery and an afternoon workshop two weeks before Christmas.
- Twitter and Facebook plus Website visits have increased because of blog posts, posting images of new work, new events. Plus bloggers linking to my new website.
- I have decided to maintain a signature collection of my all fabric jewellery and add collections each season with more simple pieces with additional metals/beads for an easy to wear line, targeted for a wider market.
THANK YOU FOR YOUR CANDID ADVICE AND GUIDANCE! Great handouts + worksheets. Found writing in them directly VERY useful. Thank you.” Tanvi Kant Tanvi Kant
The momentum is building
What will I learn?
- How to determine your ideal customer
- Your “perfect customer” profile
- What’s special about what you do and who needs you most
- Your 3 step business assessment
- Rate your current and past customers
- Tell the world what you are doing with your business right now
- Working backwards to understand what your customer wants from you
- How to send a survey to your customers and what gets them to actually take the survey
- What words make your customer stand up and notice?
- Your email signature
- Optimizing your social media profiles
- Why the lifestyle of your customer matters
- Design a compelling marketing message that attracts some and repels others – on purpose
- How to position yourself as the go-to expert in your niche
- Your “platform” for reaching customers and how to keep it simple
- Your “home base” blog and easy ways to keep it fresh
- What to say on your blog
- How to write content FAST that attracts the right people
- Where to find customers
- Driving traffic to your site
- Build your following and relationship with ideal customers
- Step-by-step case study of the “20 Up” Marketing System
- How to send people to your site and capture emails
- Your “freebie” offer to grow your following (no, you are NOT giving way your product!)
- Using social media to drive traffic
- Sample schedule of Facebook and Twitter posts
- How often to post and ways to do it in 10 minutes a day
- What to say
- How to “batch” your content so it’s easier for you
- Must-haves for your website
- Common mistakes to avoid
- Using video
- Monetizing your marketing
- Keep on THEIR schedule, not your own
- How to pitch your followers – the right way
- The ratio of content to pitch
- Why most people don’t buy the first time and what you can do about it
- What makes people buy NOW
- Your simple e-zine planner, week-by-week, so you can set it and forget it
- Set your specific marketing schedule
- 3 vital parts of every email you send to customers
- Test it and tweak it
- Kick fear in the face and go for it
- Only one way to find out
- You are not alone
- Marketing makeover (2 case studies of students)
- How to keep the momentum going
What’s the format?
- The course material is delivered via video, PDF downloads, and worksheets. My goal is to give you all the information your need and nothing extra so you don’t get overwhelmed with info.
- Everything can be done online – you can live anywhere and there is no tricky technology to manage. I’ve had students from from Australia, France, Israel, the U.K., Mozambique, and more.
- Each module has its own Workbook. Print them all and keep as a “book” for your reference.
- You can watch the trainings on your own time and do it at your own pace.
- You will have access to the course material for as long as we run the course – which we expect to be many years.
- You get membership in a Private “20 Up” Facebook Group for peer support and accountability
How do I start?
You can start today, immediately! After you purchase the course, you’ll receive an email with simple instructions to set up a User Name and Password for the private “20 Up” membership site. This site holds all the training materials and downloads. Go ahead and dive into the first Session. You can expect this email within 5 – 30 minutes of your purchase.
After you register, you will receive a separate email welcoming you to the course with complete access details (please allow 30 minutes). This is an online course and nothing will ship to you in the mail.
Want to see what it’s like?
Here’s a clip from a “20 Up” Training Session…
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- Designed the Jane Hamill line for 14+ years and owned her boutique for the same time period (cleverly named Jane Hamill)
- Sold the Jane Hamill line in her shop and wholesale to Marshall Field’s, Mark Shale, Bloomies by Mail, Saks Folio, numerous specialty stores
- The Jane Hamill line was represented in 5 showrooms across the country
- Designed a line of bridesmaid dresses called Dress Fancy
- Got great press over the years including CNN, FOX national TV, InStyle, Lucky, Chicago Tribune, McCall’s, National Public Radio
- Did an essay for NPR’s This I Believe series – also in the book of essays. The topic? Barbie, of course. Click here to read more.
- Sold design biz and retail store in 2007 – 14 years and 2 kids later
- Started consulting with retailers in 2007 (with Retail Mavens) re: inventory control, cash flow, open to buy #’s, marketing their business
- Started Fashion Brain Academy and Jane Hamill Consulting in 2009
- Helps designers through online courses, group coaching and mastermind Programs, private coaching, and public speaking.
- Director of Design Education at the Chicago Fashion Incubator
- Adjunct faculty at Columbia College – Fashion Studies Department
- Enough, enough…learn more about Jane here.
The feedback on this course has been excellent and I think you’ll love it. If this training course isn’t awesome for you, I offer a full 60 day “no questions asked” guarantee. Just email me and I’ll process your refund. No B.S. – Jane
Still have questions? Email us at jane@janehamill.com or call us at 773.551.2111