Selling Your Line to Boutiques – you have to follow up when you launch a line. If you approach a store only one time, you cannot expect to make a sale. Getting no response from a buyer is NOT the same as being told no. Jane gives this fashion designer some tips on getting the order.
Sales & Marketing
Ho Ho – Mo’ Dough: Jane advises a specialty designer how to rake in more money without spending any
Jane advises a specialty fashion designer – a wool artisan – how to tweak her Web site, brand image and sales tactics to rake in more money. Tips for fashion designers for when you don’t have money, but want to make more!
2 Mistakes You Want To Avoid On Your Website
Todays’ Fashion Brain Friday question from a designer: “Jane, can you look at my website and give me a few tips? Aha, yes I can. I found 2 mistakes – and they can easily be avoided. If you have any other tips, share them with us below. You can also click on “Ask a Question” […]
What do buyers want to know about your line? TODAY’S FASHION BRAIN QUESTION – video #2
TODAY’S FASHION BRAIN QUESTION: What do buyers want to know about your line? Approaching a store is different that selling your line directly to consumers. I’ve been on both sides of the counter – as the shop owner as well as the designer trying to get into a boutique. Find out what STORES want to hear! Not […]
3 Things You Don’t Know About Selling To Boutiques That Could Hurt You
You’ve launched a line and are ready to sell. What to boutiques want to know? It might not be what you think. Here’s what they want to know – and what they don’t.
If The Idea Of Networking Makes You Want To Vomit
Networking for fashion designers can be tough to stomach. Here are Jane’s 5 top sure-fire tips for networking, especially for people who hate networking.
The Secrets of Trunk Shows: What is a Trunk Show and Why Should I Do One?
What is a trunk show? How can I make money? Jane’s guide has it all, from setting it up and promoting it to making sure you get paid.
