How Do Trunk Shows With a Boutique Really Work?
What is a Trunk Show and How Do They Work?A typical trunk show is when the creator/vendor brings their line to a boutique or museum shop for a special in-shop showing (the items
Finding Customers for Your Product-Based Business
This podcast was originally posted as Podcast #2 How many times have you heard, "Ya know what you should do...You should just..." And then they proceed to tell you about their
How to Use an Email Marketing “Challenge” for a Product-Based Business
Part 2 of 2: Part one explains how I used Facebook ads and email marketing to get sales. If you missed part one, click here and read it now - because this post won;t make much
Case Study: I Spent $464 on Facebook Ads and Here’s What Happened
Part 1 of 2: This post explains how I used Facebook ads and email marketing to get sales. Part 2 will show you how to use this info for YOUR product-based business.The other day I
Your Clothing Line is Not Cool Enough
It's that time of year when you're probably out selling your line at Holiday markets and events. You're bound to hear negative comments about your work - which can be tough since
Which Social Media Platform Dominates for E-commerce?
Well this is interesting… The race for the “best” social media platform continues. And just to be clear, my version of “best” means the one that drives the most sales and puts
Do’s and Don’ts of PR for Fashion Brands, Makers, and Artists
There’s something amazing about getting publicity. And there’s also something a bit scary about going after press for most of us creative entrepreneurs. I hear it over and over
I Sold My Clothing Line to a Major Department Store and Here’s What Happened
This article is adapted from the one originally printed in the Chicago Tribune I should really call this story, "My Big Dumb Stupid Newbie Mistake and How I Lost
How Do I Write My Website Copy? (Fashion Brand)
I just hung up the phone with a womenswear designer in San Francisco. She's getting ready to re-do her website and start selling online (she's currently selling to boutiques).
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