How to Deal With a Mad Customer I just got off the phone with a MAD customer! Yup. It happens in every business. You get the occasional angry customer and it can be tricky to deal with it. You see, over here chez Fashion brain we’ve been having crazy awful email problems over. If you’ve been trying […]
Sales & Marketing
STEAL THIS IDEA #1: Three Email Marketing Ideas to Help You Sell More Products
Three Email Marketing Ideas to Help You Sell More Products I’m doing something new today, called STEAL THIS. I’m finding examples of fantastic marketing and sales strategies from around the interwebs and the world, and sharing them with you. The goal is to inspire you to take these ideas and bedazzle them into your OWN […]
How Do Trunk Shows With a Boutique Really Work?
What is a Trunk Show and How Do They Work? A typical trunk show is when the creator/vendor brings their line to a boutique or museum shop for a special in-shop showing (the items used to be carried in a trunk, thus the name). Generally, but not always, accessories vendors bring stock pieces they can […]
Finding Customers for Your Product-Based Business
This podcast was originally posted as Podcast #2 How many times have you heard, “Ya know what you should do…You should just…” And then they proceed to tell you about their uncle/cousin/friend/an article from Fast Company about the THING that’s working now to get customers. And you! should! do! it! start! now! Periscope, Instagram, Influencer Marketing, […]
How to Use an Email Marketing “Challenge” for a Product-Based Business
Part 2 of 2: Part one explains how I used Facebook ads and email marketing to get sales. If you missed part one, click here and read it now – because this post won;t make much sense without it! This post, part 2, gives you 2 specific case studies for how to use an email “Challenge” […]
Case Study: I Spent $464 on Facebook Ads and Here’s What Happened
Part 1 of 2: This post explains how I used Facebook ads and email marketing to get sales. Part 2 will show you how to use this info for YOUR product-based business. The other day I did a free online Master Class about how I added 552 people to my email list in 6 days. It’s […]
Your Clothing Line is Not Cool Enough
It’s that time of year when you’re probably out selling your line at Holiday markets and events. You’re bound to hear negative comments about your work – which can be tough since you’re not just the salesperson, you’re the designer too. Sometimes it’s merely annoying and sometimes negative feedback can really sting. A while back, […]
Which Social Media Platform Dominates for E-commerce?
Well this is interesting… The race for the “best” social media platform continues. And just to be clear, my version of “best” means the one that drives the most sales and puts money in your pocket. It’s not just about collecting LIKES and Followers and building relationships. In the end, we add up the sales. […]
