1, What is kick ass content?

Kickass content is about The 3 S’s

Share-able

Save-able

Sell-able

Different content has different purposes.

Your content goes along with the Buyer’s Journey of your ideal client.

2. How to eliminate the drama & confusion from content creation

 

This is WAY easier than you think it is.

Reverse engineer the process

 

Ask yourself…

What do I plan to SELL next?

WHEN do I plan to sell it?
WHO is my ideal customer for this offer?

And then…What do they need to know, understand, or believe in order to want to buy my stuff?

3. Why content is 10X more powerful than ads

 

Content is the flower that attracts the bees. The gateway drug into your world that is non-threatening and natural.

It CRUSHES the all important KLT factor in marketing (know, like, and trust). 

They find YOU. A totally different dynamic than you pursuing them.