1, What is kick ass content?
Kickass content is about The 3 S’s
Different content has different purposes.
Your content goes along with the Buyer’s Journey of your ideal client.
- How to eliminate the drama & confusion from content creation
This is WAY easier than you think it is.
Reverse engineer the process
What do I plan to SELL next?
WHEN do I plan to sell it?
WHO is my ideal customer for this offer?
And then…What do they need to know, understand, or believe in order to want to buy my stuff?
- Why content is 10X more powerful than ads
Content is the flower that attracts the bees. The gateway drug into your world that is non-threatening and natural.
It CRUSHES the all important KLT factor in marketing (know, like, and trust).
They find YOU. A totally different dynamic than you pursuing them.