How to Make Your Emails Convert to Purchases
- Which ones do I like?
- Will that fit me?
- Am I too old to wear that?
Then it becomes, “This is cute stuff but I don’t have time to go through it so I’ll do it later.” Later when? She’s busy with a zillion things – just like you and me. She gets decision fatigue, just like you and me.
Later usually means never. You lose the sale.
The next time you send a SALES email, try featuring ONE product and one product only. Make sure the reader only has ONE call to action — to click a shop now button or link that goes directly to the product page of the ONE item you featured in the email.
What about you? I’d love to know what’s worked for you when it comes to email marketing. Have you had success with email marketing? What’s working and what’s not? Leave a comment below — I LOVE hearing from you. It’s the best part of having a blog!
As always, thanks for reading.