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Fashion designers in the workroom
My friend and marketing expert, Ellen Malloy, recently sent an email to her list about Marketing Truths for Chefs. I took one look at it and my jaw dropped! Because I completely agree with Ellen I couldn’t have said it any better myself. Thanks, Ellen, for allowing me to share a partial list of your infinite marketing guru wisdom with my Fashion Brain readers.

  1. You need to take action on what you learn; just learning something isn’t enough.
  2. If you can’t articulate your concept in one compelling sentence, you haven’t worked hard enough to get to the grain of truth. Keep working.
  3. It doesn’t matter how good your ideas are, it only matters how good your execution is.
  4. If you are resistant to change, you probably could use a little.
  5. Getting what you want in the long run often takes giving up what you want right now.
  6. Willingness to do something is more important than knowledge, experience or ability.
  7. Right now, there’s a lot about marketing you don’t know. And if you are really trying to learn, that list will always be long.
  8. Marketing success begins when you step outside your comfort zone.
  9. If you spend all your time worrying about the press you aren’t getting, you’ll be using up your imagination that should be devoted to making the kind of food (product) that will get it.
  10. Most of the marketing mistakes you worry about will never happen. Most of the marketing mistakes that do happen you’ll never have thought to worry about.

Ellen Malloy is the founder of the Morsel, which connects restaurants to media as well as diners. 


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