Want to know what to say to a retail buyer? I’ll coach you through it
Get in the Hot Seat! I’m looking for 2 designers who want to comeon the line with me during my next free Webinar, “What to
September 10, 2012
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Eleven tips for a great photo shoot (fashion product)
I got to talking to a group of designers the other day and the conversations turned to their Spring 2013 collections. It’s that time of
September 9, 2012
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How will you make money with your fashion business?
At first glance, the title of this article seems silly. Duh, I’m going to sell my product and collect the money. Last Tuesday Let me
July 28, 2012
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Why you need to put your photo on your fashion business website
This is really a pet peeve of mine. Designers: Why do so many of you resist putting a photo of yourself on the “About Us”
July 23, 2012
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How I got an appointment with a head buyer of Neiman Marcus
Today’s video gives you the details about how I scored an appointment with Neiman Marcus with only ONE postcard. I’m doing this topic again because
June 25, 2012
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Why emerging fashion designers cannot compete on price
Last week I read a terrific blog post from Seth Godin called, “The Tyranny of Low Price”. I absolutely love Seth’s blog and I wish
May 29, 2012
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3 Steps to Getting and Keeping More Customers for Your Clothing or Accessories Line
Before we get down to the nitty gritty of getting and keeping more customers, I think it’s worthwhile to look at the reasons why you
April 27, 2012
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Selling Your Fashion Product: B to B vs. B to C
Retail buyers don’t really care too much about your design inspiration, your process, your training etc.. What do they care about? Watch the video now.
April 13, 2012
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