Q: Dear Jane, I have a quick question about my marketing strategy. Do you think it's possible for me to succeed by selling completely online, without pursuing retail accounts? I
Email is a great way to stay in touch with your customers. One of the best things about email is that it goes directly TO them. All they have to do is click to get your message.
I knew I was missing business. My shop was really booming, the holidays were fast approaching, and my boutique was low on inventory. I always hated it when I KNEW I could sell more
I received a great question from a reader and I thought it would help other designers out there so here goes... Q: "I am a brand new bridal designer. I am in talks with my first
The other day I did a Webinar about how to talk to a retail buyer - including the script you can use (want them? check it out below). I got a bunch of great responses (thanks,
Get in the Hot Seat! I'm looking for 2 designers who want to comeon the line with me during my next free Webinar, "What to Say to a Retail Buyer – The “Script” You Can Use".
I got to talking to a group of designers the other day and the conversations turned to their Spring 2013 collections. It's that time of year again. Seems like every fashion
I'm noticing a big, huge, monstrous issue with entrepreneurs lately. Well, it's probably been around forever but it's seemingly ubiquitous to me right now. And it's an issue I've
This is really a pet peeve of mine. Designers: Why do so many of you resist putting a photo of yourself on the "About Us" section of your website? And it frustrates me not just