I was at Starbucks this morning and lo and behold, it hit me like a ton of bricks. The Buy American trend has really hit the mainstream. What used to seem like a bunch of rednecks
What Fashion Designers can learn from Madonna’s Super Bowl performance
I was talking with a friend yesterday about Madonna and her performance during the Super Bowl... The conversation went something like this... Hey, did you see Madonna on
The Secret to Failure for a Fashion Company
Rather than giving you advice and strategies to succeed in business, today's all about things we entrepreneurs do to sabotage our success. Let me just get honest about things I've
10 Marketing Truths for Fashion Design Entrepreneurs
My friend and marketing expert, Ellen Malloy, recently sent an email to her list about Marketing Truths for Chefs. I took one look at it and my jaw dropped! Because I completely
A good excuse to NOT start a fashion business
Here’s a huge myth about running a fashion business... “What you need to succeed is a FANTASTIC creative idea”. It certainly HELPS to have a great creative idea. But it only
What’s the buying calendar for boutiques? -ASK JANE
What's The Buying Calendar for Boutiques? - Ask Jane Question: "Hi Jane, I have worked in the garment industry for several years now on the design side. I was wondering if
Year-End Marketing Review – What’s Working For Me
I'm in the middle of reviewing my marketing for 2011 and I thought I'd be completely honest with you. The way I figure it, I LOVE insider information - to be a fly on the wall -
The #1 Thing You Need To Know About Marketing Your Clothing or Accessories Line
Here's a clip from a live presentation I gave for the Chicago Fashion Incubator about marketing your line. You have to do something DIFFERENT with your marketing to get noticed Do
How to Drive Traffic to Your Website Before the Holidays
All I want for Christmas is _______... To sell more stuff? I understand. You want some decent sales in time for the holidays. I have a last-minute strategy for how to get