“What the %&#@ do I say on Twitter?” That’s the question I got last week during a VIP Intensive Day. I know how my client feels because I used to feel the exact same way! I thought Twitter was going to be reading about what people ate for breakfast and other stuff that would make […]
how to market your fashion line
Sell more of your clothing or accessories line by making it all about THEM and not YOU
Pretty much every designer I meet wants to sell more. Have you ever heard an entrepreneur say this? “I’m all set. I have all the customers I need” One of the biggest mistakes I see, and I’ve committed this deadly sales sin myself, is when we talk about our product and how great it is […]
What fashion designers need to know about the “Buy American” Trend
I was at Starbucks this morning and lo and behold, it hit me like a ton of bricks. The Buy American trend has really hit the mainstream. What used to seem like a bunch of rednecks screaming to Save Our Jobs! has morphed into an honest-to-goodness all encompassing movement. Case in point. The pictures from […]
What Fashion Designers can learn from Madonna’s Super Bowl performance
I was talking with a friend yesterday about Madonna and her performance during the Super Bowl… The conversation went something like this… Hey, did you see Madonna on Sunday? Yeah, I saw it and I love Madonna…but she seemed really nervous and stiff. Totally. Seemed like her shoes were too high or something. She looked […]
The Secret to Failure for a Fashion Company
Rather than giving you advice and strategies to succeed in business, today’s all about things we entrepreneurs do to sabotage our success. Let me just get honest about things I’ve done and things I see every week with the designers I work with in my private coaching practice. 11 surefire ways to make your business go under. Don’t pick […]
10 Marketing Truths for Fashion Design Entrepreneurs
My friend and marketing expert, Ellen Malloy, recently sent an email to her list about Marketing Truths for Chefs. I took one look at it and my jaw dropped! Because I completely agree with Ellen I couldn’t have said it any better myself. Thanks, Ellen, for allowing me to share a partial list of your infinite marketing […]
A good excuse to NOT start a fashion business
Here’s a huge myth about running a fashion business… “What you need to succeed is a FANTASTIC creative idea”. It certainly HELPS to have a great creative idea. But it only helps, it’s no guarantee. Great ideas in and of themselves go nowhere. You need a plan and a way to implement the plan strategically. […]
What’s the buying calendar for boutiques? -ASK JANE
What’s The Buying Calendar for Boutiques? – Ask Jane Question: “Hi Jane, I have worked in the fashion industry for several years now on the design side. I was wondering if you knew what boutique buying schedules are opposed to department stores? When will a boutique buyer start purchasing for the Spring Season? I am […]
