The 5 Main Fashion Business Questions I Got This Week Emerging designers send in random questions about their clothing or accessories line all the time. I wish I could answer them all personally but holy heck that would take 12 hours a day. Instead, there’s #askjanesbrain. Today I’m answering 5 questions in the hopes that the […]
how to sell to boutiques
What to Say to a Retailer and What a Buyer is Really Thinking About YOU (part 2 of 2)
This is the 2nd article in a two part series. Click here for part one. Before you can start to sell to buyers, it’s helpful to know what’s REALLY going on in their minds. There are 2 important things you need to understand. 1) Retail buyers really just want to know 2 things about your […]
What to Say to a Retail Buyer When You’re Pitching Boutiques (Part 1)
I work with a lot of clothing and accessories designers about how to sell their product wholesale and approach retail buyers. Honestly, most of them just want to use email to pitch stores. I get that, it’s HARD to pick up the phone and sell your own creative work. But email is usually not enough to get […]
Podcast #7: What Retail Buyers are Thinking But Won’t Tell You
Podcast episode #7 gets down and dirty with the truth – what’s inside the buyer’s brain that they’ll never tell you. Click here to get inside a buyer’s mind >>> Here’s what you’ll learn in this episode: Why you need to hear the truth but buyers won’t tell you What keeps a buyer from writing an […]
Get Your Clothing or Accessories Line Into Retailers
One question I get nearly every week is this… “Jane, I want to get my product into boutiques. How do I start?” Today’s video tells you what to do first – even before you can start approaching retailers. I also explain what to send a buyer and how to make it all about THEM, and […]
Selling Your Clothing Line to Boutiques – What Purchase Order Do I Need?
Well the weather has finally turned and I was able to start shooting videos outside. What a blast! Today’s video is for fashion startups who want to sell to boutiques but aren’t quite sure how the whole thing works. Check it out here… I’d love to hear your take on this. What’s your purchase order […]
Selling Your Fashion Product: Getting Over the Fear That Stops You
The longer I coach design entrepreneurs, the more I start to notice that sometimes there is very little difference between those that succeed and those that fail. At least on the surface. Sometimes I look at 2 designers and think… Both are talented Both work hard Both really want to succeed Only one is afraid to […]
Bridal designer has a store that wants an exclusive — what to do?
I received a great question from a reader and I thought it would help other designers out there so here goes… Q: “I am a brand new bridal designer. I am in talks with my first boutique. She wants an exclusive. I do not want to do that but I am not in any shops […]
