“Blast from the past…” <— that’s the email I received from an old family friend. She asked if I could help her turn her side hustle product business into her full-time gig. She wants out of the corporate world and believes her product biz could replace her job, but doesn’t know the steps. She wants […]
launch a line
How Rebecca and Eva Built Princess Awesome Interview (Part 1)
How We Built Princess Awesome & Boy Wonder (Part One) For this week’s episode, I have two BADASS entrepreneurs on the show. Rebecca Melsky and Eva St. Clair are the co-founders of Princess Awesome and Boy Wonder, an online clothing store. They carry high-quality clothing that smashes gender stereotypes. Rebecca and Eva are designing their […]
I’m Launching a New Accessories Line. When Should I Start Telling People It’s Coming?
I’m Launching a New Accessories Line. When Should I Start Telling People It’s Coming? Do you ever wonder when you should start promoting a new product? Or, when is it too soon and when is too late to tell people? It doesn’t matter if it’s your 1st or your 50th product launch, we all want customers […]
How Do I Start a Clothing Line with $5,000? Where Should I Spend the Money?
If you have a small startup budget, DO SPEND the money for professional pattern making and high quality product photos. You can skimp on other things.
Podcast #14: Pricing and Fear of Charging What You Deserve with Tom Buford
Podcast #14: Pricing and Fear of Charging What You Deserve with Tom Buford This week we’re talking about pricing your product or service with my awesome guest Tom Buford or Tom Buford Marketing. Specifically, about the FEAR of pricing. And the voices in our heads that say… Who would pay that for what I do? […]
Podcast #1: What Can You Stop Doing?
Yahoo! Today I am testing something new – a podcast. Well it’s sort of a Faux Podcast so maybe I’ll start calling it a “Fodcast”. Today’s topic is “What can you NOT do”. To help you do less and get the same – or better – results. I walk you through an exercise to find […]
Fashion Startup Tips: What I Learned from Saturday’s Workshop at Mood Fabrics NYC
Wow, Saturday was a great day. I participated in a full day Workshop for startup fashion designers at Mood Fabrics NYC (you know the one, from Project Runway?). Since you couldn’t be there, I want to share the top 3 takeaways of the day. Tip #1: Use a good cost sheet The first tip is […]
I Have a Great Idea For a Fashion Product. What Do I Do First?
“I have a great idea for a fashion product – how do I start?” I get asked this question pretty much every week. While there are lots of different ways entrepreneurs have used to go from idea to market, I’m going to tell you what I think works best. The first 3 steps to get […]
