If you have styles that you didn't sell for Fall/Winter and you're reluctant to part with them, my question is WHY? Do you think they will somehow become best-sellers next season
A good excuse to NOT start a fashion business
Here’s a huge myth about running a fashion business... “What you need to succeed is a FANTASTIC creative idea”. It certainly HELPS to have a great creative idea. But it only
What’s the buying calendar for boutiques? -ASK JANE
From: STEPHANIE Question: "Hi Jane, I have worked in the garment industry for several years now on the design side. I was wondering if you knew what boutique buying schedules are
The #1 Thing You Need To Know About Marketing Your Clothing or Accessories Line
Here's a clip from a live presentation I gave for the Chicago Fashion Incubator about marketing your line. You have to do something DIFFERENT with your marketing to get noticed Do
Is Sourcing at Magic a good trade show for a start-up?
Today’s “Ask Jane” emerging designer question comes from a member of my “How to Start a Fashion Business” program. We’ll call her April (I didn’t get clearance to use her name so
How fashion designers ignore their customers even when they think they’re not
Consider this story my friend and mentor, Cathy Wagner, told me... It's Party Time. You're throwing a party at your house. You know how busy that can be. We're talkin' flowers,
How to Sell Your Jewelry to Online Boutiques – “Ask Jane” question
This is a guest post from Andrea Rosenfeld, who is jewelry designer and, coach, and mentor to creatives. Today's Question is from a jewelry designer and instead of "Ask Jane",
How to launch a fashion line with very little money
Short on cash? Can you start and run a fashion business with no money? OK, very little money. Today's video is NOT just for newbies. You can use the same strategies I talk about
5 Questions All Fashion Designers Should Ask Themselves Before They Start a Business
Take this “5 Smart Entrepreneurial Questions” Challenge When you think about it, the word entrepreneur really says it all. Entrepreneur is a french word coming from