marketing for a fashion product

Holiday Season Planning: 3 Things You Can Do NOW for Kickass Holiday Sales

September 10, 2021 by Jane Hamill Leave a Comment

Holiday Season Planning: 3 Things You Can Do NOW for Kickass Holiday Sales

Want to CRUSH your online sales for the holidays? Today I’ll break down a specific, do-able 3 step plan to get you ready for a fantastic holiday selling season.

But first…

You should know that we go deeper into this topic in the membership, The Content Club. As a member, you’ll get the full Holiday Season Planning training plus the workbook to help you stay on track and accountable. You even get a chance to get direct feedback on the assignments by submitting them for review and getting a LIVE Hotseat with me.

OK, back to the episode.

Whether you’ve been in business 20 years, two years, two months, or haven’t even launched yet, you’re still going to learn something today that you can implement today. Simple, actionable steps.

Have a listen…

You can also listen on iTunes, Stitcher Radio, Spotify, or on Soundcloud

Also…

Susan Bradley from the Social Sales Girls is hosting a FREE workshop for e-commerce entrepreneurs, called “Create Your Growth Plan” that will teach go deeper into how to grow your Shopify or online store – even if you have a day job, kids to take care of, and a limited budget.

“How to Create Your Growth Plan” Workshop with Susan Bradley

What you’ll learn:

– You’ll figure out exactly why you’re not getting the sales you want

– You’ll set a 6-month goal that will make you feel successful.

– You’ll determine your stage of business and your next steps.

And, you’ll have clarity on the work you need to do so that you can get to the next level and reach your 6-month goal!

LIVE Workshop on September 15 – Register Now!

Quotes from today’s episode…

“Look at last year and ask yourself what worked, what kinda worked, & what didn’t work, and how are you going to make your Holiday Season selling easier for this year?”
“Brainstorm all the important dates coming up – personal things, business events, product drops, promotions – everything. Then you can work backwards to get a sales plan.”
“Once you start to see all of the tasks in one place, you’re going to start to feel kind of overwhelmed and that’s okay. It’s normal. If it’s making you uncomfortable, growth is happening. So that’s good.”
“When the specific tasks get put in your calendar with a time frame and a date, it all falls into place and gets accomplished.“
“There’s one thing that’s working for ALL of our members and clients to increase online sales and that one thing is…”

Mentioned in this podcast:

Jane’s monthly membership, The Content Club

If this podcast helps you in any way, would you do me a favor?

Leave an honest review on iTunes! I’d so appreciate it!

Thanks for listening!

Jane

Why You’re Not Getting The Online Sales You Want with Susan Bradley

September 3, 2021 by Jane Hamill 4 Comments

Why You’re Not Getting The Online Sales You Want with Susan Bradley

Have you ever said to yourself…

Why don’t I have more online sales?
Is there something wrong with my products? Do people just not like what I do?
Why are other business posting photos of tons of orders being shipped out – but not me? What am I doing wrong?

It can be sooooo frustrating when you know you have a great product and you feel like you’re doing ALL THE THINGS but you’re not getting the amount of online sales you think you could, or should, be getting.

Today I’m bringing on Susan Bradley from The Social Sales Girl to to talk about the “why don’t I have more online sales?” issue we both hear from our clients and members all the time.

We’re going to get you some answers. You will LOVE this episode.

You can also listen on iTunes, Stitcher Radio, Spotify, or on Soundcloud

Also…

Susan’s hosting FREE workshop for e-commerce entrepreneurs, called “Create Your Growth Plan” that will teach go deeper into how to grow your Shopify or online store – even if you have a day job, kids to take care of, and a limited budget.

“How to Create Your Growth Plan” Workshop with Susan Bradley

What you’ll learn:

– You’ll figure out exactly why you’re not getting the sales you want

– You’ll set a 6-month goal that will make you feel successful.

– You’ll determine your stage of business and your next steps.

And, you’ll have clarity on the work you need to do so that you can get to the next level and reach your 6-month goal!

LIVE on September 15 – Register Now!

Quotes from today’s episode…

“The bottom line is that what most people don’t know the real reason they’re not getting sales.”
“By taking action you can get some results.”
“I don’t tell anyone to tweak their website until we understand what the problem is.”

What you’ll learn in this episode:

investing time on everything else – social media, your photos, your product, etc – BUT this one thing
what the problem really is (hint, it’s not your site) and how it will solve a lot of other problems
why focusing on one thing will help you to make real progress
what’s “normal” for each stage of business
where the highest converting traffic comes from

Mentioned in this podcast:

Susan’s company, The Social Sales Girl
Susan’s Growth Plan Workshop coming up LIVE on September 15
Jane’s previous podcast interview with Susan Bradley

If this podcast helps you in any way, would you do me a favor?

Leave an honest review on iTunes! I’d so appreciate it!

Thanks for listening!

Jane

How to Apply for a FREE Business Coaching Session with Jane

April 30, 2018 by Jane Hamill 2 Comments

How to Apply for a FREE Business Coaching Session with Jane

Hi! I’m starting a new series on the Podcast that’s all about real entrepreneurs with REAL business problems, who need real coaching.

Want a free coaching session?

1. Tell me your biggest struggle with marketing, sales, and building an audience
2. I give your your next 3 action steps

Apply here:
http://bit.ly/AskJanesBrain

Jane

I’m Launching a New Accessories Line. When Should I Start Telling People It’s Coming?

May 11, 2017 by Jane Hamill 7 Comments

I’m Launching a New Accessories Line. When Should I Start Telling People It’s Coming?

Do you ever wonder when you should start promoting a new product? Or, when is it too soon and when is too late to tell people?

It doesn’t matter if it’s your 1st or your 50th product launch, we all want customers to buy as soon as we have something new to sell. We all worry that we won’t have enough customers – kind of like when you throw a party and worry that no one will show up and you’ll be stuck with all this food and drink and embarrassment…

Anyway…I recently got this question in the #askjanesbrain bin…

Q: “I’m getting ready to start my accessories line and I also inspire women over forty to live their best life. I’m at the early stages of developing my product and I won’t be able to sell for many months. What should I be doing in the meantime?” – Anonymous

A: Well, Anon…May I call you Anon? I get this type of question a LOT. I’m happy to hear you know there are things you can and should be doing even without a product ready to sell yet. Before I give you my answer, here’s a short story…

A while back I read about an author asking a book promoter how and when she should start promoting her book. She asked,

“I’m writing a book and it should be ready in about three months. When do I start promoting it?”

The expert answered…

“3 years ago.”

Ummm…what?

The author followed up with,

“But how can I promote my book if people can’t actually buy it yet?”

If you’re feeling puzzled like the author was, you’re not alone.

There’s a simple mindset shift that will make this clear. Instead of thinking about promoting your actual product, consider gathering a group of like-minded people together.

***NOTE: I have a COMPLETE online training on this topic – a LIVE online class to help you GET SALES from day one of a new product launch.

Here’s an example of how to do it…

If you want to sell activewear, ask yourself — what kind of activewear? Who’s the person who will buy it? Is it the soccer mom Lululemon type? Or is it women who rock climb, mountain bike, more hardcore? Maybe it’s activewear for a healthy mindful Yoga type.

Whatever target customer you choose, I encourage you to be very, very specific in which type of person you pick.

After you pick your PERSON, here’s what to do next…

Every other week, produce bits of content that will attract the person who will eventually buy your product. Just try to add value to their lives in some small way — entertain, educate, connect. My suggestion is to house this content on a blog. You can use social media as well, of course, but the main hub of your content is on your blog.

Your goal is to build a following, a community, of like-minded people based around the LIFESTYLE of this person, not the actual product.

But coming up with all this content doesn’t have to be as hard as you think.

Here are some simple types of blog posts / content you could produce that won’t be scary, annoying, or take too much time:

Listicles
A picture diary
Book/movie/product reviews
3 minute Facebook Live videos answering a question related to your niche (then post the same videos back on your blog)
Behind-the-scenes of your journey to launching a new product
Inspirational quote graphics from people you admire
Quick iPhone videos with simple tips on anything that you’re good at

The key is to work it backwards.

Determine who you want to sell your product to when it’s ready
Figure out what interests them that relates to your niche
Produce relative content CONSISTENTLY to attract them to you
Keep them engaged and happy
Let them know when your product is ready and ASK for the sale

Now imagine this…you’ve been consistently putting useful, awesome content for 3 months (6, 9, 12 – whatever you can do) before your product is ready. What you’ve actually done is created a TON of trust within your community. When you have people’s trust, it’s much easier to say…

“Hey guys I know you already like seeing my tutorials and reading my quick tips, how ’bout you buy this?”

See how this works? Then you GET SALES form the very first day you launch your product. Bam!

If you’re interested to learn more about getting a following of paying customers, we have a course for that.

How to Build a Following for Your Brand EVEN if Your Product Isn’t Ready to Sell.

As always, thanks for reading!

Jane

Podcast #21: How to Write Your Next Blog Post in 60 Minutes

May 8, 2015 by Jane Hamill 11 Comments

If you’re like me, you know your blog is the best way to GET and KEEP customers. (If you’re not like me and you don’t know that, now you do. It works for EVERY niche and EVERY product.)

The issue is that blogging takes time. It takes effort. And it takes a certain amount of confidence and courage to:

know what to say
understand what people actually want to hear from you
put yourself and your business out there

In this episode of the Fashion Brain podcast, I lay out a simple plan to write your next blog post in 60 minutes. Yes, it can be that simple – if you let it be. And I pad that with an extra 10 minutes to clean it up and proofread. 70 minutes door to door. Sound do-able?

Click here to listen:

You can also click here go to the top of the page, and download the podcast mp3 to any device.

In this episode, we’ll cover:

What to do before you event start (don’t skip this part!)
How to choose a topic
Jane’s example topic and how simple it is
why you’re more interesting than you think you are
The #1 blog post from Jane’s handbag designer client
A simple 3 part formula for writing fast

So here’s your challenge..

Your mission, should you choose to accept it, is to WRITE the post I lay out for you in this episode. It’s a simple, behind the scenes look at your studio, workspace, new projects, whatever! The key is to pull back the curtain to let readers get to know you. It’s also OK to take this challenge as a video blog, podcast, however you want. The format isn’t important here, the DOING IT is what matters.

Keep in mind I don;t want you to blog to jet be a blogger. Everything I do is designed to SELL MORE STUFF. Period. Writing this behind-the-scenes post is the first step.

And I’m challenging you to WRITE IT TODAY. Tomorrow at the latest. Don’t just read and listen but actually execute the plan I lay out for you.

Now it’s your turn…

Did you like this episode? If so, kindly click the LIKE button and SHARE it with your peeps! Get a friend to take this challenge with you. Push each other. Support each other. Cheer for each other!

And tell me this…do you accept my challenge? Tell me YES or NO in the comments below.

Then – part 2 of the challenge – is to come back after you do the work and post your link to the blog post. Got it? Now !!

As always, thanks for reading and listening!

Jane

Webinar Replay

September 11, 2013 by Jane Hamill Leave a Comment

Hi Everyone!

I’m getting a lot of requests for the replay of my last webinar, “The Online Marketing Strategy That’s Working Right Now for Designers”.

You can catch the replay here (but ONLY until Friday night, 9/13, at midnight: http://InstantTeleseminar.com/?eventid=45322104

But watch it now! The replay is coming down Friday night, 9/13, at midnight because the 20 Up Marketing Course starts Monday. Tomorrow is also the last day to get the Early Bird pricing on my new “20 Up” Marketing Course (you will save $200). The class starts Monday and I am pumped about it!! Are you joining us?

Brand New Webinar this Thursday: Marketing That’s Working Right NOW for Designers and Creative Entrepreneurs

September 4, 2013 by Jane Hamill Leave a Comment

Tired of creating awesome products that nobody knows about? Then it’s time to get your business FOUND.

The Online Marketing Strategy That’s Working Right NOW for Designers and Creative Entrepreneurs

What: Free Webinar Where: Online Presentation When: Thursday, September 5th, 1 pm EST (10 PST, 12 pm CST) Who: Jane Hamill Cost: It’s on me Register here: https://fashionbrainacademy.com/webinar1/ Here is exactly how this webinar will transform your business:

How to attract the right prospects – those who like what you have and can AFFORD to pay for it
The Simple 6: Jane’s proven six step process to find potential customers and turn them into happy paying clients
The main reason customers don’t buy from you and what you can do about it
Proven tips to help you use the power of social proof and make your prospects TAKE ACTION
The one major marketing mistake almost ALL designers make and how to avoid it

Click here to get your business FOUND: https://fashionbrainacademy.com/webinar1/

Stop Trying to Do it All

August 29, 2013 by Jane Hamill Leave a Comment

Are you the type who has to do everything and do it all, like, yesterday? And how is that working out? Today’s video is inspired by my chat today with an emerging designer who makes high-end womenswear. This is her first season and she really wants to get the word out about her business and have a successful launch. The problem is that she’s feeling pretty overwhelmed with the marketing side of running a clothing line. She’s frustrated about finding time to design the line, run the business, and still do all the important marketing. Click the video below and check out the advice I give her to streamline her marketing, get results, and feel less overwhelmed. What do you think? To get on the list for the 20 Up Marketing Course, just email us at brain@fashionbrainacademy.com, subject line: 20 Up Marketing.