The Ultimate Marketing Checklist for Getting Online Sales Today’s episode is all about what you need to have in place to really ramp up your online sales. In fact, I want you to DOUBLE your sales in the next year. For realzzzzzzz. And I have a detailed checklist you can download (free stuff – yay). And […]
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What Apparel and Accessories designers need BEFORE you can sell your line – a checklist
This is a true story… When I was just starting my line years ago, I had no idea what I was getting into. I was incredibly naïve, even clueless in some areas. (To be fair, even after I’d been in business 14 years, my line was sold in stores across the country, I had reps in […]
Yesterday was GREAT day – my workshop at Creative Chicago Expo
All I can really say is WOW. And thanks. I mean, really, I did not expect such a huge, responsive, delightful audience for my workshop. And what I got was an experience that ROCKED – a day I won’t soon forget. I definitely got lucky with a great topic to present – thanks to Julie Burros of […]
Why aren’t more people buying my line?
If you’re asking, “Why aren’t more people buying my line?” I’ve got the answers. I asked a buddy of mine who owns an amazing store to tell me the secrets of selling a line to boutiques, and here’s what she said.
2 Mistakes You Want To Avoid On Your Website
Todays’ Fashion Brain Friday question from a designer: “Jane, can you look at my website and give me a few tips? Aha, yes I can. I found 2 mistakes – and they can easily be avoided. If you have any other tips, share them with us below. You can also click on “Ask a Question” […]
What do buyers want to know about your line? TODAY’S FASHION BRAIN QUESTION – video #2
TODAY’S FASHION BRAIN QUESTION: What do buyers want to know about your line? Approaching a store is different that selling your line directly to consumers. I’ve been on both sides of the counter – as the shop owner as well as the designer trying to get into a boutique. Find out what STORES want to hear! Not […]
The 3 Biggest Business Lies
Here’s my take on 3 common beliefs. 1) Do what you love and the money will come Uh, yeah, well, NOT. If you have your own business and love to design and that’s what you do all day, the money will definitely NOT come. Not unless you happen to have an angel partner who does […]
Video #1 in my new video serios — 3 ways to grow your line – TODAY’S FASHION BRAIN QUESTION
This big question has a straightforward answer. You’ve started a fashion business, but want to grow your line. There are three main ways to grow your line – find out which make the most sense.
