The Ultimate Marketing Checklist for Getting Online SalesToday's episode is all about what you need to have in place to really ramp up your online sales. In fact, I want you to
What Apparel and Accessories designers need BEFORE you can sell your line – a checklist
This is a true story... When I was just starting my line years ago, I had no idea what I was getting into. I was incredibly naïve, even clueless in some areas. (To be fair,
Yesterday was GREAT day – my workshop at Creative Chicago Expo
All I can really say is WOW. And thanks. I mean, really, I did not expect such a huge, responsive, delightful audience for my workshop. And what I got was an experience that
Why aren’t more people buying my line?
So here's a story for you... I asked a buddy of mine a few questions the other day on YOUR behalf. YOU being new apparel and accessories designers and want-to-be-soon-designers.
2 Mistakes You Want To Avoid On Your Website
Todays' Fashion Brain Friday question from a designer: "Jane, can you look at my website and give me a few tips? Aha, yes I can. I found 2 mistakes - and they can easily be
What do buyers want to know about your line? TODAY’S FASHION BRAIN QUESTION – video #2
TODAY'S FASHION BRAIN QUESTION: What do buyers want to know about your line? Approaching a store is different that selling your line directly to consumers. I've been on both
The 3 Biggest Business Lies
Here's my take on 3 common beliefs. 1) Do what you love and the money will come Uh, yeah, well, NOT. If you have your own business and love to design and that’s what you do all
Video #1 in my new video serios — 3 ways to grow your line – TODAY’S FASHION BRAIN QUESTION
Hello Fashion Designers, Well, you’ve been asking questions and I’m ready to answer. Today is the first day of a new video series that will answer a designer’s question every
3 Things You Don’t Know About Selling To Boutiques That Could Hurt You
If you're starting a clothing line, know this: Selling your line to a business is NOT the same as selling directly to consumers. Here are 3 things you need to know about selling