sell more from your online store

Holiday Season Planning: 3 Things You Can Do NOW for Kickass Holiday Sales

September 10, 2021 by Jane Hamill Leave a Comment

Holiday Season Planning: 3 Things You Can Do NOW for Kickass Holiday Sales

Want to CRUSH your online sales for the holidays? Today I’ll break down a specific, do-able 3 step plan to get you ready for a fantastic holiday selling season.

But first…

You should know that we go deeper into this topic in the membership, The Content Club. As a member, you’ll get the full Holiday Season Planning training plus the workbook to help you stay on track and accountable. You even get a chance to get direct feedback on the assignments by submitting them for review and getting a LIVE Hotseat with me.

OK, back to the episode.

Whether you’ve been in business 20 years, two years, two months, or haven’t even launched yet, you’re still going to learn something today that you can implement today. Simple, actionable steps.

Have a listen…

You can also listen on iTunes, Stitcher Radio, Spotify, or on Soundcloud

Also…

Susan Bradley from the Social Sales Girls is hosting a FREE workshop for e-commerce entrepreneurs, called “Create Your Growth Plan” that will teach go deeper into how to grow your Shopify or online store – even if you have a day job, kids to take care of, and a limited budget.

“How to Create Your Growth Plan” Workshop with Susan Bradley

What you’ll learn:

– You’ll figure out exactly why you’re not getting the sales you want

– You’ll set a 6-month goal that will make you feel successful.

– You’ll determine your stage of business and your next steps.

And, you’ll have clarity on the work you need to do so that you can get to the next level and reach your 6-month goal!

LIVE Workshop on September 15 – Register Now!

Quotes from today’s episode…

“Look at last year and ask yourself what worked, what kinda worked, & what didn’t work, and how are you going to make your Holiday Season selling easier for this year?”
“Brainstorm all the important dates coming up – personal things, business events, product drops, promotions – everything. Then you can work backwards to get a sales plan.”
“Once you start to see all of the tasks in one place, you’re going to start to feel kind of overwhelmed and that’s okay. It’s normal. If it’s making you uncomfortable, growth is happening. So that’s good.”
“When the specific tasks get put in your calendar with a time frame and a date, it all falls into place and gets accomplished.“
“There’s one thing that’s working for ALL of our members and clients to increase online sales and that one thing is…”

Mentioned in this podcast:

Jane’s monthly membership, The Content Club

If this podcast helps you in any way, would you do me a favor?

Leave an honest review on iTunes! I’d so appreciate it!

Thanks for listening!

Jane

Why You’re Not Getting The Online Sales You Want with Susan Bradley

September 3, 2021 by Jane Hamill 4 Comments

Why You’re Not Getting The Online Sales You Want with Susan Bradley

Have you ever said to yourself…

Why don’t I have more online sales?
Is there something wrong with my products? Do people just not like what I do?
Why are other business posting photos of tons of orders being shipped out – but not me? What am I doing wrong?

It can be sooooo frustrating when you know you have a great product and you feel like you’re doing ALL THE THINGS but you’re not getting the amount of online sales you think you could, or should, be getting.

Today I’m bringing on Susan Bradley from The Social Sales Girl to to talk about the “why don’t I have more online sales?” issue we both hear from our clients and members all the time.

We’re going to get you some answers. You will LOVE this episode.

You can also listen on iTunes, Stitcher Radio, Spotify, or on Soundcloud

Also…

Susan’s hosting FREE workshop for e-commerce entrepreneurs, called “Create Your Growth Plan” that will teach go deeper into how to grow your Shopify or online store – even if you have a day job, kids to take care of, and a limited budget.

“How to Create Your Growth Plan” Workshop with Susan Bradley

What you’ll learn:

– You’ll figure out exactly why you’re not getting the sales you want

– You’ll set a 6-month goal that will make you feel successful.

– You’ll determine your stage of business and your next steps.

And, you’ll have clarity on the work you need to do so that you can get to the next level and reach your 6-month goal!

LIVE on September 15 – Register Now!

Quotes from today’s episode…

“The bottom line is that what most people don’t know the real reason they’re not getting sales.”
“By taking action you can get some results.”
“I don’t tell anyone to tweak their website until we understand what the problem is.”

What you’ll learn in this episode:

investing time on everything else – social media, your photos, your product, etc – BUT this one thing
what the problem really is (hint, it’s not your site) and how it will solve a lot of other problems
why focusing on one thing will help you to make real progress
what’s “normal” for each stage of business
where the highest converting traffic comes from

Mentioned in this podcast:

Susan’s company, The Social Sales Girl
Susan’s Growth Plan Workshop coming up LIVE on September 15
Jane’s previous podcast interview with Susan Bradley

If this podcast helps you in any way, would you do me a favor?

Leave an honest review on iTunes! I’d so appreciate it!

Thanks for listening!

Jane

Can Your Website Pass This “3 Second Rule” Test?

August 29, 2014 by Jane Hamill 6 Comments

A few weeks ago I did a little survey (on my Facebook Page) and asked what topics you want me to teach next. Ya’ll said selling online was at the top of the list. So when I woke up this morning, I felt inspired to make you this quick video about the “3 Second Rule” for your website. It’s something that’s really helped me improve my website.

– even though it’s always a work in progress. What do you think? Let me know in the comments below what happened when you did this test. Did people “get it”? Did you hear some crazy questions? What changes will you make to your site? I can’t wait to hear your story! Thanks for watching! Jane P.S. Did you register for the FREE Live Webinar yet? “3 E-Commerce Web Features you Can’t Grow Without” with Jennifer Rapp Peterson (and me). Check here to register for the free Webinar!

Registration is OPEN for the Online Marketing for Fashion Designers “20 Up” Course

January 17, 2014 by Jane Hamill 1 Comment

Yahoo!! Registration is now open for the Marketing for Fashion Designers “20 Up” course.

“20 Up’ is designed to help you find more customers, keep them longer, and make more sales. You’ll learn my proven 6 Step process to marketing your product and getting FOUND online.

Let me ask you, would your sales go up if more prospects simply knew you existed?

Right.

The course includes 7 video training modules, an easy-to-follow printable Workbook to keep you organized and on track.

Click over to see what past students have to say about the course and get all the details here: https://fashionbrainacademy.com/blog/twenty/

3 Signs Your Fashion Brand Needs a Marketing Makeover

January 13, 2014 by Jane Hamill Leave a Comment

Your business is doing OK, you’re rolling along, But are sales where you want them to be? When you send an email to your list, do you get the response you’re looking for? Are the people who buy from you just regular customers or raving fans?

Let’s take a look and see if it’s time for a Marketing Makeover. Oh an by the way, here’s my definition of Marketing (because it’s a confusing term sometimes):

“Marketing is everything that your company does to connect with the outside world. Everything. The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”

Here are 3 signs that your brand is ready for a change.

1) You don’t know how to connect with customers

If you’re not sure who you need to connect with and where to find them, then you could be wasting a truckload of time and energy building relationships with prospects and spending time in places that won’t drive sales. What you want to do is define your perfect customer (target audience) and decide how to talk to them in THEIR language, so they really understand what you sell is for THEM and only them. Do you know what kind of information they want to get from you? What conversations they want to have with you?

2) You only talk about yourself

I see this all the time with emerging designers as well and big brands. In Emails, Facebook posts, Tweets – it’s all ME ME ME! Look at my brand! Look how wonderful my product is! Want to know what’s new with ME?! The trick is to strike a balance between promoting your brand and actually being social. Just like in real life, if you only talk about yourself all the time, no one will want to hang out with you. People do not go to social media just to hear your marketing message. It’s a place to get to know people and build a relationship with your customer. One that goes both ways, like an actual conversation. Your role should be to engage people in meaningful conversation, provide value, and share information about yourself and your business.

3) The “me too” problem

If your competitors’ message look just like yours then it’s time to wake up and make a change. I know it’s safer and easier to make your marketing look like everyone else’s, but it’s a sure-fire way to lose your voice. Determine what differentiates you from your competitors and what actual benefits you can deliver to customers that your competition doesn’t. The idea is to understand what people really LOVE and want from you and then do it YOUR way. Dare to stand out. Dare to be criticized for your marketing. At least people will notice it – rather than blending into the vanilla crowd of designers out there who aren’t willing to take a risk. Once you know what makes your brand truly different, it’s time to make sure the world knows about you in a BIG way.

So maybe you’re wondering if your marketing needs work. Perhaps you’re thinking,

“Jane, I KNOW I need a change but I don’t know what to do.”

No worries, help is on the way. Join me for a free Webinar on Thursday, January 16th, 2014, at 1 pm EST. It’s all about how to GET FOUND online – by the right people (those who like what you do and can afford to pay for it).

Here’s what you’ll learn on the Webinar:

My “Simple Six” Step Marketing System that I’ve quietly been testing with a small group of designers – and it’s kicking butt
What’s the ONE thing that keeps most designers from making enough sales and getting enough customers
How to know what message to use to tell your story for YOUR specific customer
What’s working RIGHT NOW and what’s NOT to get traffic to your site that converts to sales

FREE Webinar
“The Online Marketing Strategy That’s Working RIGHT NOW for Fashion Designers”
Thursday, January 16th, 2014, at 1 pm EST (10 am PST, 12 pm CST)

Click to register now (it’s free!): http://bit.ly/1cUVxBk

Did you like this post” The click the LIKE button and tell me… What’s the ONE thing you took from it that you can start using right away in your business? Just leave a comment below – I would love to hear from you.

How to Sell More Online (Fashion and Accessories Products)

November 22, 2013 by Jane Hamill 2 Comments

Later today I’m flying out to San Francisco to be a speaker at the DG Expo Fabric and Trim show and one of my Seminars is called “How to Sell More from Your Online Store”. The DG Expo is great for emerging designers who are looking for wholesale fabrics in small quantities. Every single vendor there caters to small companies and they ALL have low minimums – so it’s a very useful event for small design companies. (Check out the show and the Seminars here: http://www.dgexpo.net/)

But anyway… Today’s post is about selling MORE of your product online. This is a sneak peek into what I will teach in my Seminar on Sunday in San Francisco. I get so many questions about this topic and online sales are continuing to grow like crazy – if you know what you’re doing. Volusion (e-commerce software) is expecting 20% growth in online holiday sales over last year. That’s awesome.

So here are the 3 things you need to have in order to sell MORE online. (Remember, this is a quick overview, not the full training).

#1. Traffic

Well duh, of course you need people to come to your site – especially when you consider studies show conversion rates to be anywhere between 2 – 8%. And you want this traffic to be actual potential buyers – not just any traffic. You want people who like what you have and can afford to pay for it – your “ideal prospects”.

Getting these “right” people takes marketing, and there’s no quick fix for getting LOTS of traffic, like tomorrow. I teach the entire process in my Marketing Course for designers, but for now, here’s what you can do.

A simple and relatively easy way to get yourself and your product mentioned on Twitter and in 3rd party blogs. It’s something you can do NOW – and boost traffic before the Holidays. This article tells you how to do it. Of course, social media is a great way to drive traffic and it works best when you have been keeping up with people on these platforms rather than blasting them out now and asking for the sale.

#2. Conversions

When your “ideal prospects” come to your site, you want to engage them and be sure your site encourages them to make a purchase. You need these things:

Your site has to pas the “3 second rule”. People know what you do and what you sell in under 3 seconds
Site speed. A study by the Aberdeen Group found that, “a 1-second delay in page load time equals 11% fewer page views, a 16% decrease in customer satisfaction, and a 7% loss in conversions.”
Trust. When prospects come to your site, it has to seem “legit” – meaning no home-made Go Daddy sites.
3 clicks to the BUY. If your site is hard or confusing to navigate, you will lose sales

#3. Repeat Business

This means having a strategy for engaging the customer after the sale. I teach designers to go after the lifetime customer, not the quick sale. For instance:

Sending them a quick survey about how they liked the product and if they have used it yet
Using this info (with permission) or directly asking for a testimonial. Social proof – more conversions
Email Marketing – a simple strategy to stay in touch, add value to their lives (content marketing) and let them know what’s new and how to buy
Sending previous buyers a surprise bonus or gift card as a sincere Thank You.

Many entrepreneurs focus so much on acquiring NEW customers that we forget to appreciate and cultivate out CURRENT customers. I know I have made this mistake so many times!

There is a so much more to this topic, of course, but I hope this simple overview helps you. If you have a question for me about this topic, please leave it in the comments below and I’ll answer you!

Have a great day!

Jane

P.S. I recommend my “20 Up” Marketing Course for EVERY designer out there who is not selling enough to relieve their stress. I have a proven 6 step Marketing System that can help you. Students of this course have DOUBLED their sales because of the strategies they learned in the course. Check it out here: https://fashionbrainacademy.com/training-courses/20-marketing/