How to Pick a Niche For Your Fashion Business (VIDEO)

Do you ever feel like you have too many ideas and you’re not sure what direction to take your business? Or even what product you should be selling?

That’s what this video is all about.

“I don’t know the key to success, but the key to failure is trying to please everybody.” – Bill Cosby

If you’re wondering if you NEED to pick a niche, the answer is no. And yes.

When you have a clear niche, it makes things easier in many ways. There are a million benefits to getting known for ONE thing. It’s easier to focus your time, energy and money in one area and then expand after you get really good at that one thing.

Also, when you have a tight niche, it gives you the chance to stand out in the market and be known for something. 

And remember, choosing a tight niche does NOT mean you are stuck with just that one thing forever. I love the story of how McDonald’s first started out as “McDonald’s Bar-B-Q”. They soon realized that that most of their profits came from selling hamburgers, so they pivoted.

McDonald’s is still known for their hamburgers (I actually split a Big Mac and fries with my friend Melissa yesterday – what are the odds?) but you can get smoothies, wraps, Asian salad, lattes, and a ton of other heart stopping but delicious treats.

In today’s video, you’ll learn my 3 simple steps to choosing a niche. And I give you a short exercise you can do right away to make it easy for you.

Now I want to hear from you. Have you picked a niche? If so, can you tell me in 10 words or less what it is? If you haven’t picked a niche, why not?

Let me know in the comments below and please be as specific as possible. I want to hear your STORY!

As always, thanks for reading (and watching),

Jane

P.S. Did you hear about the “9 Steps to Launching a Fashion Business” Chicago Workshop coming up? Check it out now.