Podcast #9: What are the Steps to Launching a Clothing or Accessories Line?

9 Steps to Launching a Clothing Line

Are you thinking of starting a business? Or are you a startup wondering if you’re “doing it right”? Then today’s episode is for you!

podcast for clothing and accessories designers

  Get the Steps to Launching a Fashion Business >>>


I know when I first started my womenswear line I was very confused about how to get an IDEA from my head turned into an actual viable product that I could sell. There’s a lot to do and you cannot just Google that info up!

This episode talks about:

  • what you need to do and in what order to launch a line of clothing or acccessories
  • the biggest mistakes new fashion designers make in the first 6 months
  • what I wish I knew when I started
  • the importance of your WHY and the vision you have for your business
  • best-practices to save you loads of frustration, time, and money

So what d you think? Did you like this episode? If so, click the LIKE button and share it with your peeps.

And tell me this, what’s the ONE step that struck you as most important? Let me know in the comments below.

As always, thanks for reading and listening,




7 Responses

  1. Hi Jane,
    I have e-mail you before, thank for your call back and response, I want to start my fashion line, how much money I need to start? I want to do brides maid dresses! I work now for David’s bridal in California, I did work for BCBG Design Company Max Azria, I have experience in the fashion world, do I need my website first? I know it take money, but how much…what is your best suggestion for me right now? Please advise!

    Thank you
    Mary Irving

    1. Hi Mary, These are excellent questions to be asking right now. I can’t really do justice to them in a quick response but I’ll try to give you some guidance.

      1. I do recommend a web presence when you start. It shows people you are “in business”. Your site does not have to be fancy or have e-commerce when you start – just something clean and nice. Trust me, every entrepreneur wants to re-do their site after the first 6 – 9 months from startup so save the fancy site for that time.

      2. Consider very carefully how much it costs to produce bridesmaid dresses (I designed them and sold them for years). You’ll be up against people like Davids, Jenny Yoo, Bella Bridesmaid, etc. and the retail prices are very affordable. Can you compete with those prices as a small company?

      3. As for what it will cost to start, I need a lot more info from you about what your line will look like. You would need a private session for that: https://fashionbrainacademy.com/private-coaching/

      4. One thing to remember. I ran a successful, profitable business for over 14 years, Trust me, I am no smarter than you. I did not have access to tons of cash nor was I well connected. If I could do it, so can you!! I am rooting for you all the way!

  2. Hi Jane!

    Loved the podcast! For me I would say I didn’t consider the finances too much like I should have. I’m currently going back and working on that. Also I didn’t think to start setting the foundation by emailing/blogging to people I already knew! That was an ah ha! moment for me. Only question I have is should I start my website now? I’m planning to launch September/October and after some research I’m going to use Shopify, but being it’s a monthly charge to save some funds I was going to create around August and start the buzz about my business. What’s your opinion on that?

    1. Hi LaChanda! So glad you had an aha moment! That means a lot to me. Here’s my advice about your website… Put up a landing page that tells what your biz will be about and has an opt-in for your email list. Here’s an article to help you: http://www.wikihow.com/Create-a-Landing-Page

      I also suggest you start a blog to connect with people NOW even before your product is ready (if you start a blog you can do your landing page there). You can write (or video) about topics related to the “lifestyle” of your ideal audience, not about the product. All of this info is in my Online Marketing Course if you want to learn more: http://bit.ly/FBAmarketing

      Wishing you all the best with your business!

  3. Hi Jane!
    I loved the podcast! I started my jewelry business 2 years ago without any vision, and have not been getting the best results. I am currently revamping my business,and I have listened to a few of your podcast and I am also take the sell to boutiques bootcamp course. I am going to apply a lot of the things I have learned from you once I relaunch my business. I also want to get in contact with you soon for a phone session.


    1. Margaret, Good for you! I know it’s hard to get clear on your vision (because it means there are things you will NOT do and it’s hard to exclude anything, right?). Honestly, the tighter you can go with your niche, the better. Find your voice and your point of view and go for it! I am rooting for you all the way.

  4. I stumbled upon this website by accident but I’m so happy I did! I’m learning a lot. Thank you so much Jane!

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