Fashion Brain offers online training courses, coaching, and a monthly membership for entrepreneurs who sell physical products. All of our programs are online and most are available immediately after you register, “on-demand”, and are accessible from any device. We know that entrepreneurs like to CREATE and are great at it. That’s why our online programs focus on the other side – sales, marketing, and business strategy.

Fashion Brain was founded by Jane Hamill, a successful ex-clothing designer and retailer who saw a growing need in this niche for honest advice and specific step-by-step strategies to run a profitable product business without losing your shirt – or your mind.

Learn to start your fashion line

We work with many product niches, including...

We help all kinds of product-based businesses.
Jane Hamill

Hi, I'm Jane!

My goal is for every entrepreneur to make a living using their creativity while becoming business savvy – even if you hate sales and cringe at the idea of a marketing plan. I’m a former clothing designer and retailer and my work’s been featured on CNN, Entrepreneur, WWD, NPR, InStyle, Fox, and more. My women’s line was sold to Saks, Bloomingdale’s, Saks Jandel, Marshall Field’s (now Macy’s), and hundreds of specialty stores.

I ran a successful boutique and wholesale business for 14 years. I had showroom reps in 5 cities and I know what it’s like to run a business – day in and day out. I made a lot of mistakes along the way. I’d like to save entrepreneurs trouble, time, and money. and be the “road map” for a profitable business – the roadmap I never had but wished I did.

I was 25 when I designed my first Jane Hamill line and opened my boutique in Chicago. There was a lot I didn’t know about running a business, I mean a lot – a crap ton. I learned the hard way – through trial and error, long hours, dedication, and a little luck.

It wasn’t an easy process but it did work. I ran both businesses (wholesaling my women’s line and the retail shop) for many years until I sold them in 2007 – 2 kids and 14 years later. I made a great living using my creativity and that’s exactly what I want for you.

As Seen In

I know what it’s like to have a good product and want to be THERE with it, not HERE in my living room hoping someone would notice it. Looking back now, I realize I made things harder than they needed to be. I did things through trial and error, not to mention crazy-long hours.

It worked and I’m grateful for that, but I see now that my way was just more painful, time-consuming, and expensive.

I'd like to save you some trouble.

This company exists to shorten the learning curve and get you THERE faster and easier. It’s for the entrepreneurs who do NOT want to re-invent the wheel. I teach best-practices, systems, and proven strategies to start and run a viable product-based business – without a lot of “live your dream” rhetoric thrown in. My style is straight-forward and simple.

Most everything I teach in our courses I have actually done myself in my business. The way I see it, if I haven’t actually experienced something myself as a business owner, how good could I be at teaching it?

It’s one thing to read about what it’s like to do things – like do a trade show, build an email list, buyer outreach, online sales, costing, managing inventory, hiring and firing employees, and working with manufacturers.

It’s quite another to be the one on the front lines. The one who’s worried about making payroll, finding the right manufacturers, shipping on time, and getting quality traffic to your website.

I think my 25+ years of experience sets me apart. Odds are that I have a first-hand understanding of almost any issue an entrepreneur throws at me. My sister is a professional artist who’d rather be in the studio than anywhere else and I KNOW THE STRUGGLE of needing to allow time for the business side of things. I get it, I’ve been there, and I also believe that you must be marketing your product consistently to support yourself, your team, and your family.

Jane teaching a class.

Creating a great product is not enough. People need to know it exists and pay you money for it.


I love my job and am totally committed to helping you succeed, make a profit, and love YOUR job.

How to Work with Us:

  • If you’re selling your products online and want more sales & customers, start here
  • If you want to start a clothing or accessories line from scratch, I suggest you start here.


Free Stuff:


Need a Speaker for Your Event?

To book me as a speaker for an event, please email brain@fashionbrainacademy.com or call 312.715.8301.

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