Sales & Marketing
Stop Trying to Do it All
Are you the type who has to do everything and do it all, like, yesterday? And how is that working out? Today’s video is inspired
August 29, 2013
No Comments
Sales & Marketing
Why You Need an Email List and Why Just Using Facebook is Not Good Enough
I guess I really should call this post “You Need a List and Not Just Facebook.” Or just Instagram. Or just Pinterest. Because here’s the
August 23, 2013
No Comments
Uncategorized
The Single Biggest Mistake Designers Make When Buying Wholesale Fabric
When I had my line, sourcing fabric was one of the best parts of my job. The thrill of opening up headers sent from France.
August 21, 2013
9 Comments
Sales & Marketing
Where to Find Your Next 3 Customers
Remember your very first paying customer? If you’re anything like me, it was a real thrill the first time an actual person gave me cold
August 12, 2013
4 Comments
Sales & Marketing
Sales Do Not Equal Profits and Why You Need to Understand the Difference
Are you falling for the idea that increasing sales = increasing profits? I’d like to shed some light on a problem I see with emerging
July 31, 2013
No Comments
Uncategorized
What Does a Successful Emerging Design Business Look Like?
You want to sell a lot. You want success. You want a nice business that doesn’t kill you with stress and overwhelm. But what does
June 28, 2013
2 Comments
Sales & Marketing
The Script to Use With a Retail Buyer
Ready to call store buyers but not sure what to say? Wish you had a script to use so you won’t blow a shot at
June 25, 2013
No Comments
Videos
Pricing Your Clothing Line: What to Charge Online vs. at a Boutique
I get a lot of questions about how to price your clothing or accessories line – particularly the question of wholesale prices vs. retail prices
June 13, 2013
6 Comments