3 Ways to Increase Sales of Your Fashion Product
The first way is the get new customers. Pop Quiz: What are the other 2 main ways to grow your business? Check out the video
February 3, 2012
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The Secret to Failure for a Fashion Company
Rather than giving you advice and strategies to succeed in business, today’s all about things we entrepreneurs do to sabotage our success. Let me just get honest
January 31, 2012
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How Kristen did it: Approaching a retailer with your jewelry line
Have you heard of Kristen Amato? Kristen is a Chicago jewelry designer who has definitely “made it”, and by that I mean: Vogue, Us Weekly,
January 26, 2012
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What if retailers are not responding to my emails? (Ask Jane)
I get asked a lot about selling your line and strategies to maximize sales. I’m running this video again to remind you that SELLING your product is a
January 16, 2012
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A good excuse to NOT start a fashion business
Here’s a huge myth about running a fashion business… “What you need to succeed is a FANTASTIC creative idea”. It certainly HELPS to have a
January 6, 2012
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Passion is Overrated – Fashion Designers Listen Up
I know I’m going to get some heat for this, but here goes. Passion is Overrated Everybody starting out in business has enormous passion. It’s
December 22, 2011
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Year-End Marketing Review – What’s Working For Me
I’m in the middle of reviewing my marketing for 2011 and I thought I’d be completely honest with you. The way I figure it, I LOVE
December 21, 2011
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The #1 Thing You Need To Know About Marketing Your Clothing or Accessories Line
Here’s a clip from a live presentation I gave for the Chicago Fashion Incubator about marketing your line. You have to do something DIFFERENT with
December 13, 2011
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