Passion is Overrated – Fashion Designers Listen Up
I know I’m going to get some heat for this, but here goes. Passion is Overrated Everybody starting out in business has enormous passion. It’s
December 22, 2011
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The #1 Thing You Need To Know About Marketing Your Clothing or Accessories Line
Here’s a clip from a live presentation I gave for the Chicago Fashion Incubator about marketing your line. You have to do something DIFFERENT with
December 13, 2011
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The Virtues of Barbie For a Fashion Designer
Shopping for my nieces yesterday made me think a lot about Barbie. Like a lot of people, I have a “special” relationship with Barbie. Sort
December 1, 2011
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Is Sourcing at Magic a good trade show for a start-up?
Today’s “Ask Jane” emerging designer question comes from a member of my “How to Start a Fashion Business” program. We’ll call her April (I didn’t
November 23, 2011
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Make your line irresistible to retailers – and avoid common rookie mistakes
It you’re starting your own clothing line, you need to watch this video. See the #1 thing retailers are looking for in fashion lines, and avoid the biggest “rookie” mistake in the business.
October 27, 2010
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