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If you have styles that you didn’t sell for Fall/Winter and you’re reluctant to part with them, my question is WHY?

Do you think they will somehow become best-sellers next season if they weren’t last season? You know they won’t — and you also know you don’t want to end up on Hoarders…  You may be holding onto it because you’re attached to the styles – I get it.  I’m a designer too and I know some styles have really felt like my special pets, my “babies”.

Stop doing that.

Let the business person in you smack some sense into the creative person and unload that old inventory! It’s not doing you any good sitting in your warehouse.

While I know selling it off will probably not be profitable, at least it’s SOME money coming in the door instead of just sitting around getting you nothing. You can improve your cash flow today, right now, by selling it off ASAP.

So move it out, take the loss (yes, sell it for less than it cost you), and get SOME money coming in the door.

How will you unload it? Consider a sample sale, e-bay, Craigs List, flash sale, or a clearance section on your website… What other ideas do you have? What’s worked for you? Please let me know in the comments section below. Share your knowledge and show me you’re alive.

Have a great day,

Jane

 

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2 Responses

  1. I know that this is something we have always struggled with and have some luck by taking our mark downs and attending retail events that have a customer base in line with our marketing efforts. It’s a great way to meet and talk to your customers, build the email list, train interns on the product and have them hear the story over and over again, and can be more brand positive then the world of discounted internet can be.

  2. I like the way you call it “the world of discounted internet”. It doesn’t really have a good ring to it and it can be a messy business sometimes. Thanks for the input, Kate.

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