Getting Online Sales When You Didn’t Think You Could
I met with an accessories designer on Tuesday and the meeting didn’t go the way she expected. She was planning her next collection and wanted to spend our time focusing on the new color palette and and styles for next season’s collection. All the fun stuff.
I interrupted the fun-fest to ask her about her online store and how sales were going before Christmas. She tried to divert me back to designing the line with a bright shiny green swatch of fluffiness. Not so fast…
So then she had to get out of her comfort zone and answer my “tough” questions about getting more sales NOW – rather than planning for the future.
Today’s quickie Podcast tells the rest of the story and what this maker did to get some quickie online sales – even though she sooooooo wanted to spend time planning instead of doing. I also tell you how she got quickie sales that she didn’t think she could get and really didn’t want to ask for.
Download this episode as an mp3 file here. It will be uploaded to iTunes and Stitcher radio soon.
Planning vs. doing
What I hope you take from this episode is that there is a place for planning. Absolutely. But it’s the DOING that brings in the money. Money that pays yourself, your team, supports your family, relieves your stress, and makes this whole small business thang a lot more fun.
- Get your marketing plan in place (for e-commerce) “Sell More Products Online”
“Your Comments are my oxygen.”
Did you like this down-and-dirty quickie Podcast? LMK what you think in the comments below. YOU are the reason I do this and as Gary Vee says, “Your comments are my oxygen.”
Thanks for listening,
It’s true! You have to think like you’re helping them out, not bugging them! Also, when I worked retail at an upscale boutique, the buyer was never bugged by people coming to show their wares – EVER! She knew it was an opportunity to get something before others had it! Happy sales everyone!
Thanks for your comment, Lisa! And I think you worked for a very smart retailer with a great attitude. -Jane
Love the podcast format, mini or long. Planning vs doing is definitely a problem I am working on.
I hear ya, Tracy! Keep at it!
I love the pocast format for “quick and dirty” tips that don’t require a lot of time to explain. The podcast are great for interviews or classes. Keep up the good work!
OMG This was me all last week. I needed this today. My list is only Friends and Family at the moment and I was feeling I had worn them out. But I will send an email right now!!
Hey Tahra, how did it go? -JH
Short and Sweet works for me!
Thanks for letting me know, Dee!
Thanks Jane for this Podcast. See you at DG Expo @ New York.
I’m super guilty of this. I plan A LOT and I don’t DO that much. I need to fix this! Thank you.
Irela, now that you realize what you’re doing, you can change it! I’m rooting for you.
I just listened to this podcast and needed this tip! My daughter sells “going out” handcrafted infinity scarves and hair accessories. As of last weekend, her products are now available for purchase on her web site. I just sent an email to her former customers, family and friends with an image of one of her accessories and asked them to buy!
Woohooo! Nice work, Marissa.