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Pretty much every designer I meet wants to sell more. Have you ever heard an entrepreneur say this?

“I’m all set. I have all the customers I need”

One of the biggest mistakes I see, and I’ve committed this deadly sales sin myself, is when we talk about our product and how great it is and how AWESOME it will be for you – if you weren’t too dense to understand it.

You see, “my product is made of 100% organic cotton, and I drape each section myself with my revolutionary 3D process, and it takes me 3 hours per piece, and you can’t find this type of thing anywhere else”… What’s missing in this scenario is why the customer would want to buy it. Because I can pretty much guarantee that a mild interest in your design process is NOT going to be enough to get a customer to pull out her gold card.

So here’s a video clip to help you understand why you must put yourself in HER shoes – the customer. When you make it about them and not about you things get a whole lot easier. The sales process is easier, you don’t feel like you’re begging for the sale, and the customer actually has a chance to get eager to buy.

I’ll be covering the full topic of “How to Sell Your Product Without Being Sales-y” during a free online workshop next week. Get the details here. Meanwhile, watch the video and let me know what you think by leaving a comment below.

It’s your turn now! What’s your one takeaway from the video?

Leave a comment below and show me you’re alive!

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One Response

  1. Ahlabuy is a stylish online shopping website dedicated to the world. We hope that more people will find their own style and show their own attitude, instead of blindly following. Because fashion is an attitude, blind obedience is not fashion.

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