Selling Your Fashion Product: B to B vs. B to C
Retail buyers don’t really care too much about your design inspiration, your process, your training etc.. What do they care about? Watch the video now.
April 13, 2012
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What do I say on Twitter? Tips for fashion design entrepreneurs
“What the %&#@ do I say on Twitter?” That’s the question I got last week during a VIP Intensive Day. I know how my client
February 22, 2012
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Sell more of your clothing or accessories line by making it all about THEM and not YOU
Pretty much every designer I meet wants to sell more. Have you ever heard an entrepreneur say this? “I’m all set. I have all the
February 15, 2012
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What Fashion Designers can learn from Madonna’s Super Bowl performance
I was talking with a friend yesterday about Madonna and her performance during the Super Bowl… The conversation went something like this… Hey, did you
February 8, 2012
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A good excuse to NOT start a fashion business
Here’s a huge myth about running a fashion business… “What you need to succeed is a FANTASTIC creative idea”. It certainly HELPS to have a
January 6, 2012
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Passion is Overrated – Fashion Designers Listen Up
I know I’m going to get some heat for this, but here goes. Passion is Overrated Everybody starting out in business has enormous passion. It’s
December 22, 2011
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The #1 Thing You Need To Know About Marketing Your Clothing or Accessories Line
Here’s a clip from a live presentation I gave for the Chicago Fashion Incubator about marketing your line. You have to do something DIFFERENT with
December 13, 2011
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The #1 Secret of Successful Fashion Design Entrepreneurs
I get asked a lot if there’s one thing successful designers have in common. Some of the common traits I see are: They work hard
November 22, 2011
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