Wow, Saturday was a great day. I participated in a full day Workshop for startup fashion designers at Mood Fabrics NYC (you know the one, from Project Runway?). Since you couldn't
My manufacturing nightmare: why a good sample is so important for a fashion product
I knew I was missing business. My shop was really booming, the holidays were fast approaching, and my boutique was low on inventory. I always hated it when I KNEW I could sell more
Want to know what to say to a retail buyer? I’ll coach you through it
Get in the Hot Seat! I'm looking for 2 designers who want to comeon the line with me during my next free Webinar, "What to Say to a Retail Buyer – The “Script” You Can Use".
Eleven tips for a great photo shoot (fashion product)
I got to talking to a group of designers the other day and the conversations turned to their Spring 2013 collections. It's that time of year again. Seems like every fashion
Where to find trend information for childrenswear
Q: "I'm doing a little research for my children's clothing line and want to put together a short trend report to show my investors that embellishments in kids clothing are "in"
Why emerging fashion designers cannot compete on price
Last week I read a terrific blog post from Seth Godin called, "The Tyranny of Low Price". I absolutely love Seth's blog and I wish I was about a quarter as smart and insightful as
Selling Your Fashion Product: B to B vs. B to C
Retail buyers don't really care too much about your design inspiration, your process, your training etc.. What do they care about? Watch the video now. Did you like this video?
What do I say on Twitter? Tips for fashion design entrepreneurs
"What the %&#@ do I say on Twitter?" That's the question I got last week during a VIP Intensive Day. I know how my client feels because I used to feel the exact same
Sell more of your clothing or accessories line by making it all about THEM and not YOU
Pretty much every designer I meet wants to sell more. Have you ever heard an entrepreneur say this? "I'm all set. I have all the customers I need" One of the biggest mistakes I