7 ways to improve your costing and pricing for a fashion product
#1. Calculate your costs as of TODAY, not 3 years from now where you think you’re going to be. #2. If you start your
January 30, 2012
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How Kristen did it: Approaching a retailer with your jewelry line
Have you heard of Kristen Amato? Kristen is a Chicago jewelry designer who has definitely “made it”, and by that I mean: Vogue, Us Weekly,
January 26, 2012
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10 Marketing Truths for Fashion Design Entrepreneurs
My friend and marketing expert, Ellen Malloy, recently sent an email to her list about Marketing Truths for Chefs. I took one look at it and my
January 24, 2012
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What if retailers are not responding to my emails? (Ask Jane)
I get asked a lot about selling your line and strategies to maximize sales. I’m running this video again to remind you that SELLING your product is a
January 16, 2012
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Do you have old inventory from last season?
If you have styles that you didn’t sell for Fall/Winter and you’re reluctant to part with them, my question is WHY? Do you think they
January 11, 2012
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A good excuse to NOT start a fashion business
Here’s a huge myth about running a fashion business… “What you need to succeed is a FANTASTIC creative idea”. It certainly HELPS to have a
January 6, 2012
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Year-End Marketing Review – What’s Working For Me
I’m in the middle of reviewing my marketing for 2011 and I thought I’d be completely honest with you. The way I figure it, I LOVE
December 21, 2011
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The #1 Thing You Need To Know About Marketing Your Clothing or Accessories Line
Here’s a clip from a live presentation I gave for the Chicago Fashion Incubator about marketing your line. You have to do something DIFFERENT with
December 13, 2011
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