I get asked a lot about selling your line and strategies to maximize sales. I’m running this video again to remind you that SELLING your product is a
If you have styles that you didn’t sell for Fall/Winter and you’re reluctant to part with them, my question is WHY? Do you think they
Here’s a huge myth about running a fashion business… “What you need to succeed is a FANTASTIC creative idea”. It certainly HELPS to have a
What’s The Buying Calendar for Boutiques? – Ask Jane Question: “Hi Jane, I have worked in the fashion industry for several years now on the
I know I’m going to get some heat for this, but here goes. Passion is Overrated Everybody starting out in business has enormous passion. It’s
I’m in the middle of reviewing my marketing for 2011 and I thought I’d be completely honest with you. The way I figure it, I LOVE
Here’s a clip from a live presentation I gave for the Chicago Fashion Incubator about marketing your line. You have to do something DIFFERENT with
Shopping for my nieces yesterday made me think a lot about Barbie. Like a lot of people, I have a “special” relationship with Barbie. Sort
