This podcast was originally posted as Podcast #2

How many times have you heard, “Ya know what you should do…You should just…”

And then they proceed to tell you about their uncle/cousin/friend/an article from Fast Company about the THING that’s working now to get customers. And you! should! do! it! start! now! Periscope, Instagram, Influencer Marketing, Facebook ads, ayayayayaaaaaayyyyyy. 

So many choices — so confusing. This podcast covers a few of my favorite proven ways to find your “perfect” customer and get more sales. Some of them are simple and quick, some involve a commitment on your part. I really challenge you to listen to the info and try ONE of the suggestions mentioned to find customers. 

You can also click here to download the recording as an mp3 to any device.

Here’s what I cover in this episode:

  • Why typical customer-getting advice is a waste of time
  • How “great feedback” is not about Facebook LIKES and compliments
  • Why looking at your competition can hurt you
  • Why you need identify your target market (really nail down the “WHO”) before you can sell more – and no, it’s not “anyone with money”
  • 2 sneaky “old-school” ways to find more customers for your fashion business
  • Why it’s not true that other companies have it all figured out – even though it looks like they do
  • The importance of staying in touch with customers and simple ways to do it

After you listen to the Podcast, please leave me a comment and tell me what you think! Thumbs up or thumbs down – I don’t care. I just like hearing from you!

— Jane





24 Responses

  1. Love the podcast! The videos are great, but it’s easier to focus on what you’re saying without the visual distraction, plus I love being able to listen to podcasts while I’m cleaning, cooking, etc.

  2. I like both the podcast and the videos. If I had to choose one I would pick a podcast — because I could take notes and not feel like I missed anything up on the screen and you can multi-task a little easer while listening. I’m going to reach out to prior customers to see how the products they bought as gifts were liked.

    1. Go Julie!! You will be helping THEM by doing that too – not just helping yourself. People are busy and when you check in with them, they remember what they wanted from you but forgot to get.
      – Jane

  3. Hi Jane,
    I love this podcast with so many concrete suggestions. I don’t really care whether it’s a podcast or a vid, I am just grateful that you’re doing it! THANKS.

  4. Hi,

    I agree. Podcast is best. By the way, my husband found you about a week ago and I was rolling my eyes that he was listening to another “guru.” He bought your selling course this weekend and listened together. I really found it extremely informative. Just what we needed. Thanks!

  5. Great message, Jane! My word for this year is “Connect” so I am doing different things like you mention to get my pillows in front of more people…in person! LOVE the podcast format because like you said I can listen while I work. Will I be able to subscribe on iTunes like my other podcasts?

  6. The greatest help. You’re wonderful Jane. I think I may need to start locally and I need to review my “Sell to Boutiques” program now. I hope that is the thing to do next.

  7. Lovely! Thank you for putting up this podcast! I liked it listening while driving so definitely looking forward for more of these. Out these options you have given I will work on the one of calling few dormant clients and meet up for coffee.. Looking forward!

    Thanks again

    1. Thanks for the feedback, Anila! Call up those clients, reconnect, and see if they need anything from you! Ka-ching.

  8. Thanks Jane for the podcast. I think I like the podcasts just a tad better for all the reasons everyone has mentioned.

    I’m definitely interested in keeping in touch with my customers, but 99.9% of my business is through Etsy, so I don’t get any phone numbers with orders. Any suggestions ?


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