How We Built Princess Awesome & Boy Wonder (Part One)

How They Built Princess Awesome

For this week’s episode, I have two BADASS entrepreneurs on the show. Rebecca Melsky and Eva St. Clair are the co-founders of Princess Awesome and Boy Wonder, an online clothing store. They carry high-quality clothing that smashes gender stereotypes.

Rebecca and Eva are designing their line AND managing their own production. They also have 7 kids between them that haven’t been in school in a year because of the pandemic. Despite the homeschooling they still managing to juggle it all.

I’m so impressed, especially when it comes to how they got started. What is their story and what are they doing now that really brings in sales? You’ll hear about it today.

I’ll tell you from personal experience, they are email marketing geniuses. Rebecca even does tutorials for Klaviyo, which is the email marketing service that they use.

What we talk about in this episode: 

  • How they came up with the idea for Princess Awesome and Boy Wonder
  • Finding the perfect fabrics 
  • The INCREDIBLE story of how they got the money to get started
  • One of their biggest regrets (hint…it’s something I tell you to do. Every. Single. Day;)


Listen to their story…

You can also listen on iTunes, Stitcher Radio or on Spotify

Mentioned in this episode:

Thanks for listening!


A little about Rebecca and Eva:

“We are Rebecca Melsky and Eva St. Clair, the co-founders of Princess Awesome & Boy Wonder. It’s nice to meet you!

We live in Washington, DC, and run our little company from our laptops and wherever we can find a quiet (or not-so-quiet) spot in our houses.

Eva has four kids – three boys and a girl – and has a background in web development, sewing, and Medieval History. She is the Chief Creative Officer for Princess Awesome and spends her time designing new products, coordinating production with our factory partners, and doing technical work on the website.

Rebecca has three kids – two boys and a girl – and was a teacher for 10 years before starting the business. She is the Chief Executive Officer for Princess Awesome and spends her time writing emails, creating and updating spreadsheets, and posting on social media.

We built this company together out of friendship – we first met in Berkeley, CA, when our husbands were in graduate school together 15 years ago – and we want to welcome every new customer to Princess Awesome like a new good friend.” 



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