Fashion Startup Story: An honest look into why this fashion designer is so successful
Are you ready to step into the CEO role of your business?
I am excited to share with you an excerpt from a recent LIVE Session workshop hosted for students in our new designer program.
Each module in the program includes a special Guest “Fashion Brain” with expertise in different areas. It’s SO FUN to learn from them and the students say it’s one of the best parts of the program.
This week’s Brain is Erika Neumayer Ehrat. Erika is the designer behind Rare Dirndl. She has an amazing talent for getting online sales and helps us find customers & nurture them pre-launch, even if you have a tiny niche. And let me tell you, she has a tiny niche.
Erika shares her experience going from sewing her product in her parent’s kitchen to outsourcing all her production and realizing she needed to put her creative efforts into growing her business instead of sitting behind a sewing machine.
In this episode Erika shares with us:
- How to grow your audience through in-person connections
- Why you should NOT hand over a business card to someone that compliments your work and what to do instead
- How to engage your email list with content they are actually interested in
- How to build your audience with an Irresistible Free Offer
- And how long it might take for your business to be profitable
Listen to the episode to learn how to step into the CEO role of your business.
You can also listen on iTunes, Stitcher Radio or on Spotify
You can get access to the COMPLETE workshop with Erika by joining my new designer program, called Launch A Line (LAL).
The LAL startup program is a step-by-step online course for those who want to start a clothing or accessories line or are thinking about launching a line. It’s your ultimate shortcut to understand and master the business side of launching a successful business. Click here to check it out.
If you’ve already launched your line and want more consistent traffic and sales, you can join our monthly membership for expert training, LIVE marketing Hotseat reviews, community, and accountability to grow your profitable business. Click here to check it out.
Thanks for listening! I’m rooting for you,