I work with a lot of clothing and accessories designers about how to sell their product wholesale and approach retail buyers. Honestly, most of them just want to use email to pitch stores. I get that, it’s HARD to pick up the phone and sell your own creative work. But email is usually not enough to get […]
how to approach a retail buyer
Get Your Clothing or Accessories Line Into Retailers
One question I get nearly every week is this… “Jane, I want to get my product into boutiques. How do I start?” Today’s video tells you what to do first – even before you can start approaching retailers. I also explain what to send a buyer and how to make it all about THEM, and […]
Do NOT Say This to a Retail Buyer
I work with a lot of designers on selling their product wholesale and approaching retail buyers. One question that come up is this… “Jane, what’s the WORST thing you can say to a retail buyer?” Well, it depends on who you talk to but I have a strong opinion on this one. I owned my […]
How to Handle Your First Appointment With a Retail Buyer
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The Script to Use With a Retail Buyer
Ready to call store buyers but not sure what to say? Wish you had a script to use so you won’t blow a shot at getting a sale? I hear you! And I used to feel the same way! As a matter of fact, when I got my first sales rep I asked her to […]
Selling Your Clothing Line to Boutiques – What Purchase Order Do I Need?
Well the weather has finally turned and I was able to start shooting videos outside. What a blast! Today’s video is for fashion startups who want to sell to boutiques but aren’t quite sure how the whole thing works. Check it out here… I’d love to hear your take on this. What’s your purchase order […]