Imagine you do a trade show and get orders from Nordstrom and Urban Outfitters.

Next, imagine you took those orders and ripped them up. Yep, you turn down the business.

Today’s video tells the story of the guy who said NO THANKS to some pretty sweet orders. 

I work with product-based entrepreneurs every day, and I know you get a LOT of mixed messages from so-called gurus telling you how you MUST run your business in order to be successful. OK, so maybe I’m one of those people but stay with me here.

For instance, you’re told…

  • You have to sell wholesale
  • You have to sell online
  • You have to be using Instagram
  • You have to get your product in the hands of celebrities

Blah, blah, blah… 

Ya know what? When it comes to owning your own business, you don’t have to do anything you don’t want to do.

You can design your business EXACTLY the way you want it to be. Sure, there are some things I HIGHLY recommend you do. Things like…

  • Make more money than you spend
  • Pay your taxes
  • Work hard and work smart

[Tweet “”You can design your business EXACTLY the way you want it to be.” – Jane Hamill”]

After these 3 things, everything’s pretty much negotiable. There are a LOT of ways to make a profitable business. Check out the story of Johnny Cupcakes in today’s #MondayMotivation video and learn how he does things his own way. 


The Johnny Cupcakes logo
The Johnny Cupcakes logo
photo from the Johnny Cupcakes website
Johnny Earle, founder of Johnny Cupcakes (photo from the Johnny Cupcakes website)

Whaddyathink? Do you think Johnny’s a brilliant business person or was he completely crazy to turn down orders from great stores? I want to know what you think of Johnny so leave me a comment now and talk back to me!

As always, thanks for reading (and watching),





8 Responses

  1. Thanks for sharing this awesome story, Jane! I love that he went with his gut and decided to keep his brand strong and exclusive for longevity, rather than diluting it for the short term ‘cash out’. Great inspiration to not feel we have to always “follow the rules”!

    1. Right? It must have been scary as hell to turn down cash money dollars ORDERS. You don’t see that kind of long-game thinking every day. Thanks for commenting, Rita!

  2. Thanks! His story is so inspiring. I fell into that trap of listening to other people because I thought they knew better. As it turned out, they were wrong. I’m in the process of rebuilding my site and my brand my way. Now I know to listen to myself and hearing about Johnny Cupcakes is the perfect reminder! Merci

    1. Hi Adeline! Thanks for your comment. I LOVE what you wrote: “Now I know to listen to myself”. It’s HARD to find the confidence to listen to ourselves and I am so happy for you. Have a great day. – JH

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