My Exact Pricing Formula: Costing and Pricing Your Product (Part 2)

My Exact Pricing Formula: Costing & Pricing Your Product (part 2)

Today is part 2 of Costing & Pricing your product. If you haven’t listened to Part 1 yet, click here. In this episode, I give you my EXACT pricing formula & the exact markups I recommend. 👀

You’ll learn 

  • the EXACT markup & pricing formula for fashion, accessories, and jewelry products that I’ve used for 20+ years
  • what you goes in your cost sheet and what to leave out 
  • the story of the pricing mistake I made that almost put me out of business
  • how pricing fear can mess up your business and how to handle it


DISCLAIMER: What I go over today are guidelines, not rules. In all honesty, I’m nervous to release this episode. There’s a reason I haven’t released my exact pricing formula on the podcast before. And that’s because there are a lot of variables about what markup is right for you and your brand.

Each business is unique and each product is unique. That said, you need to start with something and I sincerely hope the details & numbers started in this episode will guide you to better and more profitable pricing decisions.

I really could have used an honest episode like this before I started. 😃 

Have a listen…

You can also listen on iTunesStitcher, Spotify, or Soundcloud

If you’re really are unsure and you need help, then book a one-time private coaching session with me and we’ll go over it all. Book a session here: https://fashionbrainacademy.com/programs2/



Let me know how your cost sheets are going. I love hearing from you!





6 Responses

  1. Hi Jane!!! Thanks so much for sharing your knowledge on this! I can’t seem to access part 2 of the podcast, only part 1… I’m on a cliffhanger waiting for the next part of the story!!!

  2. Hi Anna, This is Julie from Jane’s team. The podcast is all fixed now and you should be able to listen to Part 2. Enjoy!


  3. Hi Jane,

    I’m having the same problem as Anna. Can’t get beyond part I and can’t access the cost sheet template.

    Great stuff!


    1. Here’s the link to purchase the costing template (with workshop included):

      Use code: PODCAST to get it for only $10. 😃

      I think everything is working correctly with the episode. If you’re still having issues, please email us and we’ll send you a special link to listen.

      – Jane

  4. This was the best! Thank you for sharing all this knowledge and personal experience, which is so inspiring. It can be a grind, but your attitude and positivity is infectious and so helpful. Keep it coming!

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