You got the first order from a boutique but why aren’t they re-ordering?
OK, you got the first order — cool. It’s good to know not just your friends like your line! Now why aren’t they ordering again?
June 24, 2011
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Sales & Marketing
Email Marketing No-No’s for Creative Entrepreneurs
Otherwise known as…3 Ways to Avoid Annoying the Crap out of Your Customers When You Email Them… 1) Do NOT contact your customers ONLY when
May 24, 2011
1 Comment
One apparel designer asks, “How many pieces are too many for my first line?”
How many pieces are too many?? Look at it from a retailer’s point of view… Check out this 3 minute video… Happy Friday, Jane
May 13, 2011
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Ask Jane
This Jewelry Designer Wants to do More Trunk Shows With Boutiques
Q: Dear Jane, I am an aspiring jewelry designer who has been trying to do MORE trunk shows but retailers are not receptive. Do you have
April 23, 2011
1 Comment
Want to goof off this summer?
Looking for more time to do this? Then you better get crackin’ now. If you’re struggling with how to reach buyers and SELL MORE STUFF,
April 8, 2011
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What do I do first? (not just for newbies)
Lately I’ve received a number of emails asking me a different version of the same thing. I thought I’d reach out to you, just in
April 1, 2011
1 Comment
My biggest mistake as a fashion designer – how I didn’t trust my gut and lost $25K
It’s easy to make mistakes when you’re a new fashion designer launching a line. Mine cost me $25k, but I learned a valuable lesson.
March 24, 2011
6 Comments
When a fashion designer falls in love with a fabric…
I just shot this video which answers a Fashion Brain Friday question from a designer. This particular designer, one of my one-on-one consulting clients, wants to know what
March 11, 2011
1 Comment