Today's video is s clip from a live Seminar at the Chicago Fashion Incubator. It talks about the importance of being DIFFERENT in your retailer outreach. I also tell the story of
Do’s and Don’ts of PR for Fashion Brands, Makers, and Artists
There’s something amazing about getting publicity. And there’s also something a bit scary about going after press for most of us creative entrepreneurs. I hear it over and over
One Big Excuse to NOT Start Your Fashion Line
I hear a LOT of excuses from would-be business owners about why they don't get started, how they're "not ready", and why they just need this one thing in place before they can move
Podcast #20: 5 Big Mistakes Fashion Brands Make in the First Six Months
In this episode of the Fashion Brain podcast, I talk about the WRONG way to start a fashion brand. The 5 mistakes I list today are all ones I've made myself with my retail store
Developing a Fashion Product – You Can’t Cut Corners
This is a guest post from Boaz David of Human B A story about making the perfect shirt. About 3 years ago I was working with a brand that was looking to develop the perfect