Today’s video is s clip from a live Seminar at the Chicago Fashion Incubator. It talks about the importance of being DIFFERENT in your retailer outreach. I also tell the story of exactly what I did to get an appointment with Neiman Marcus with only ONE postcard. I know when I was selling my clothing […]
starting a clothing or accessories line with a limited budget
Do’s and Don’ts of PR for Fashion Brands, Makers, and Artists
There’s something amazing about getting publicity. And there’s also something a bit scary about going after press for most of us creative entrepreneurs. I hear it over and over again from business owners – the feeling of… “I want press and I think it would be great for my clothing line / handbag collection / […]
One Big Excuse to NOT Start Your Fashion Line
I hear a LOT of excuses from would-be business owners about why they don’t get started, how they’re “not ready”, and why they just need this one thing in place before they can move forward. Come to think of it, I’ve USED all of these excuses myself. But one of the biggest, lame-est excuses… “What you […]
Podcast #20: 5 Big Mistakes Fashion Brands Make in the First Six Months
In this episode of the Fashion Brain podcast, I talk about the WRONG way to start a fashion brand. The 5 mistakes I list today are all ones I’ve made myself with my retail store and womenswear line. I really hope today’s podcast saves you some trouble – and money. In this episode, we’ll cover: […]
Developing a Fashion Product – You Can’t Cut Corners
This is a guest post from Boaz David of Human B A story about making the perfect shirt. About 3 years ago I was working with a brand that was looking to develop the perfect fitting button down blouse for the career woman who could easily wear it from day to night. Their business plan was detailed and […]
