5 Easy Ways to Increase Sales of Your Product for the HolidaysThe Holiday Season is every retailer’s dream and nightmare. When I owned my boutique, I used to joke that I wished
How to Make Your Emails Convert to PurchasesI just got off a call with a clothing designer who has her new collection ready (womenswear, knit pieces) and wants to get people
I'm Launching a New Accessories Line. When Should I Start Telling People It's Coming? Do you ever wonder when you should start promoting a new product? Or, when is it too soon and
What My Blog Has Done for My Online Store(from someone in a SUPER TIGHT niche) This is guest post from Erika Neumayer, clothing designer and founder of Rare Dirndl. She markets her
How to Make Your Show Booth the Coolest One (Steal This #6) Recently I started a new series on my blog, called STEAL THIS. If you're new here, check it out. The idea is to watch
What Happened to My Customer? (Steal This Idea #4) Recently I started a new series on my blog, called STEAL THIS IDEA. The point is to share with you FANTASTIC marketing and
How to Deal With a Mad CustomerI just got off the phone with a MAD customer! Yup. It happens in every business. You get the occasional angry customer and it can be tricky to deal
Three Email Marketing Ideas to Help You Sell More Products I'm doing something new today, called STEAL THIS. I'm finding examples of fantastic marketing and sales strategies from
What is a Trunk Show and How Do They Work?A typical trunk show is when the creator/vendor brings their line to a boutique or museum shop for a special in-shop showing (the items
