What’s the ROI of email marketing for a fashion brand? For every $1 spent, you receive $38 back, which is an astounding 3,800% ROI, making email one of the most effective options available. – Hubspot I recently I did a LIVE presentation about how to turn your email subscribers into actual paying customers. Well daaaang, […]
Sales & Marketing
6 Different Types of Customers
Let’s talk about the 6 different types of customers and why they matter to you. Now. I’m basing this on my own personal experience. If you know me, you know that I was 25 years old when I opened up a retail store in Chicago, I designed all of the clothing in the store. And […]
5 Easy Ways to Increase Sales for the Holidays (clothing, accessories, jewelry)
5 Easy Ways to Increase Sales of Your Product for the Holidays The Holiday Season is every retailer’s dream and nightmare. When I owned my boutique, I used to joke that I wished Jesus had a brother so we could do it all two times a year instead of one. At the same time, the holiday […]
How to Make Your Emails Convert to Purchases
How to Make Your Emails Convert to Purchases I just got off a call with a clothing designer who has her new collection ready (womenswear, knit pieces) and wants to get people excited about it. Excited enough to make a purchase online – what we all want. She did a show this weekend (an […]
I’m Launching a New Accessories Line. When Should I Start Telling People It’s Coming?
I’m Launching a New Accessories Line. When Should I Start Telling People It’s Coming? Do you ever wonder when you should start promoting a new product? Or, when is it too soon and when is too late to tell people? It doesn’t matter if it’s your 1st or your 50th product launch, we all want customers […]
What My Blog Has Done for My Online Store with Erika Neumayer
What My Blog Has Done for My Online Store (from someone in a SUPER TIGHT niche) This is guest post from Erika Neumayer, clothing designer and founder of Rare Dirndl. She markets her product online like a #boss Jane’s Note: Erika is joining me as a blogging mentor in San Francisco’s “Get Your Blog DONE Already” […]
How to Make Your Show Booth the Coolest One at Your Next Selling Event (Steal This #6)
How to Make Your Show Booth the Coolest One (Steal This #6) Recently I started a new series on my blog, called STEAL THIS. If you’re new here, check it out. The idea is to watch the videos, and ask yourself… “How can I use this for MY business? How creative can I get to […]
What Happened to My Customer? (Steal This Idea #4)
What Happened to My Customer? (Steal This Idea #4) Recently I started a new series on my blog, called STEAL THIS IDEA. The point is to share with you FANTASTIC marketing and sales ideas you can “steal” and tweak to use in your own creative business. The point is to see the examples, and then ask […]
