There’s something amazing about getting publicity. And there’s also something a bit scary about going after press for most of us creative entrepreneurs. I hear it over and over again from business owners – the feeling of… “I want press and I think it would be great for my clothing line / handbag collection / […]
Sales & Marketing
I Sold My Clothing Line to a Major Department Store and Here’s What Happened
This article is adapted from the one originally printed in the Chicago Tribune I should really call this story, “My Big Dumb Stupid Newbie Mistake and How I Lost $25,000”. No, it’s not a joke. My biggest mistake in business was when I screwed up an order with a major department store and it cost me way […]
How Do I Write the Website Copy for My Startup Clothing Line?
How Do I Write the Website Copy for My Startup Clothing Line? I just hung up the phone with a womenswear designer in San Francisco. She’s getting ready to re-do her website and start focusing more on e-commerce. Here’s what she asked me.. “Jane, I am dreading the website re-do. I mean, what do I even […]
Podcast #21: How to Write Your Next Blog Post in 60 Minutes
If you’re like me, you know your blog is the best way to GET and KEEP customers. (If you’re not like me and you don’t know that, now you do. It works for EVERY niche and EVERY product.) The issue is that blogging takes time. It takes effort. And it takes a certain amount of confidence and […]
The Best Places to Find Free and Cheap Stock Images for Your Website, Blog, or Social Media
Looking for images for your website or blog but don’t want to pay a lot for them? Here’s my list! You can also scroll down to download it as a PDF. Death to Stock Photo: http://deathtothestockphoto.com/ A pack of high quality lifestyle images delivered to your inbox FREE every month. There’s also a paid “Premium” […]
12 Different Ways to Sell Your Fashion Line
Deciding how to sell your clothing, jewelry, or accessories line can be daunting. Gone are the days of just selling wholesale because that was the only option. I get asked this question every week, “Jane, what’s the best way to sell my clothing line/accessories line/jewelry line/ baby product /artwork/candle line?” It all depends on you (and […]
What to Say to a Retailer and What a Buyer is Really Thinking About YOU (part 2 of 2)
This is the 2nd article in a two part series. Click here for part one. Before you can start to sell to buyers, it’s helpful to know what’s REALLY going on in their minds. There are 2 important things you need to understand. 1) Retail buyers really just want to know 2 things about your […]
What to Say to a Retail Buyer When You’re Pitching Boutiques (Part 1)
I work with a lot of clothing and accessories designers about how to sell their product wholesale and approach retail buyers. Honestly, most of them just want to use email to pitch stores. I get that, it’s HARD to pick up the phone and sell your own creative work. But email is usually not enough to get […]
